Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and Google AC or work through one of the may mobile ad Continue Reading
“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting the right KPIs is an essential part of any successful mobile Continue Reading
It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which stand at around 70% after 90 days. This can damage your Continue Reading
Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be new, disruptive, and surprising developments within the industry. Following from our Continue Reading
With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with the latest trends, your mobile app will only be fit for Continue Reading
The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first Continue Reading
It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
Emojis 😀 😜 😉 — they have a sort of irresistible charm.
Chances are, you use them every day in texts to friends, work Slacks, and social media posts. But can you use them for your mobile marketing campaigns?