Guest Post

App Localization 101: How Not to Pay Twice

Sooner or later, almost every app developer faces the question of expansion into other markets. When this happens, submitting an application into a foreign store is not enough: the app should be localized. It has been proven that localization can significantly increase app downloads, as it makes the app available and understandable for a larger audience. However, localization goes far beyond a simple translation. Here are a few tips on how to facilitate the localization process, complete with a few handy links to make everything work out smoothly.

4 Steps for Fighting App Abandonment with Push Notifications

Keeping users loyal to your app is an increasingly difficult task for the modern app publisher. With hundreds of new apps vying for the attention of users and the average smartphone owner using only 5 of the 25 apps they’ve downloaded, engaging users beyond the download is vital to an app’s success. While it’s true that the content and features of your app play their part in creating an engaging experience, the best way to fight app abandonment is by implementing a push notification strategy.

Push notifications are an app marketer’s best weapon for fighting low usage and abandonment. A study from Localytics found that users who enabled push messages on average open the app 88% more times than users who disable them, in addition to showing higher retention rates months after installing the app. 

Not only can push notifications bring lapsed users back to an app after a period of inactivity, they can also nurture users towards completing in-app events and conversions. So how can you get the most out of push notifications while increasing app engagement? Here are 4 steps for fighting app abandonment with push:

How to Put Deep Linking to Good Use

I love cooking and therefore I’ve subscribed to a number of recipe websites. Every day I go through email digests on my smartphone to explore interesting recipes I’d like to try. Inevitably I click to view one or two that look appealing and am then taken to the mobile site. There is usually a banner giving me the option to view it in the app. When I initially clicked the link in the email, I hoped it would automatically open in the native app, but alas went straight to the app store. This is the crux of the deep linking issue. It’s annoying to view a recipe on the mobile site when I have the app installed on my phone, allowing for a better interface. Why didn’t the link detect that it was installed and forward me there automatically? No doubt, many who feel exactly the same way.

Word of Mouth: The Most Underrated Channel of App Promotion

With an ever-more competitive mobile marketing landscape and rising costs of user acquisition, app developers would be wise to think outside of the box and consider alternative acquisition channels. Out of all options available, one is extremely powerful: the users you already have.92% of consumers believe recommendations from friends and family over all forms of advertising. Word of mouth marketing (WOM) is seeding a conversation. It’s about getting people to talk about your product with their friends, family, and social networks. While you can’t always control what people are saying about your app, you can make a reference point to frame the discussion.How do you encourage your customers to sell your app for you? User generated content, guerilla marketing, and referral programs are a great place to start.

How You Can Use Three Basic in App Metrics to Improve Your App

In app metrics and analytics can provide so many new insights about apps and their users, but all too often developers struggle to convert that data into actionable information that help to improve their apps.

As Ted Nash from TapDaq puts it in his post,

“90% of developers use in app analytics, but only 5% of them know what to do with their data”.

This is shocking.

In this post, I will look at three basic analytics metrics that you can start acting on today to build a better product.

Why You Should Turn Your App Into A Community

It’s no secret that social communities are at the heart of some of the most successful internet businesses in history. In April 2012, just 18 months after its initial launch on the App Store, Instagram was acquired by Facebook for $1 billion in stock and cash.It was an acquisition that generated a huge amount of conversation amongst tech communities, with many developers and entrepreneurs struggling to understand how a young company with $0 in revenue could justify such an enormous valuation.Instagram was just the start. In subsequent years, Facebook has gone on to acquire WhatsApp for $19 billion, and Snapchat has grown to a valuation of between $10 billion and $20 billion (depending on which article you read!).What is most admirable is the confidence which these business owners have in their communities. For example, prior to its acquisition by Facebook, it had been reported that Whatsapp rejected a bid of $10 billion from Google, whilst Snapchat rejected an acquisition offer from Facebook worth $3 billion.It’s clear that the valuation of these companies is not determined by their revenue. What’s far more important is the scale and engagement levels of the user base with in the product itself. Facebook understand this better than anybody else, and this is proven by the fact that Instagram is now probably worth 10 times what they bought it for.However, you don’t need to build the next Snapchat in order to generate significant value from a social community. Of course, everybody dreams of creating a billion dollar viral network, but I don’t think enough developers realise the value that a community could add to their existing product(s).

Three Mobile Monetization Strategy Lessons from Tinder Plus

The IAC-developed Tinder app set the world of online dating on fire – resulting in an astonishing 50 million matches in 2014. Almost overnight, Tinder became one of the most engaging apps in the marketwith the average user logging in 11 times and spending up to 90 minutes in the app each day. For a little bit of perspective, two of the app categories leading the way in engagement and retention – weather and news – see only 5% of Tinder’s weekly opens.App publishers everywhere had a lot to learn from Tinder’s success, but now it seems like there may be a few other lessons to be learned.

How App Developers Should Manage User Reviews

It’s never been easier to build and launch a mobile application, but it’s never been harder to make that application a success. With well over 1 million applications in both the iOS App Store and Google Play Store, discoverability has become a major challenge for developers. Ultimately, you now have to work harder than ever to make a living in the mobile ecosystem.

Sure, there are many challenges associated with app discoverability, and these are openly discussed across blogs, forums and events around the world. However, one issue which I don’t believe gets enough attention is how developers can manage the rapidly evolving expectations of consumers.

In this blog post, I am going to look at what users currently expect from mobile applications, the impact of pricing models on user reviews, and how developers can better manage their user feedback.

How to Drive Mobile Virality and Downloads with an App Landing Page

It’s a common misconception that publishing your app on the app store will give you all the visibility you need to drive downloads and virality. Although you can do a lot with app store optimization (ASO) – from selecting great keywords, to producing app screenshots and previews that grab user attention – your user acquisition strategy should also incorporate paid and viral tactics.We’re familiar with how paid acquisition works, but viral success on the other hand is a bit more elusive, mainly because there is no “one size fits all” formula. While some tactics for “going viral” may work for one app and not another, there are certain steps everyone can take to include virality into their acquisition strategy.

How Benchmarking Your Competitors Can Pave Your Way to App Success

Competitive analysis is vital to any business – from “mom and pop” corner stores to mega conglomerates. The act of benchmarking and gathering data about competitors can help you adjust to the changes in your surroundings, position yourself to bank in on opportunities and prepare for eventual market threats. The app ecosystem is no different, and being a growing market it is particularly important to keep a close eye on competitors.

What exactly can you learn from conducting a thorough competitive analysis? Let’s go through a few topics that are key to your app success and see what type of insights you can gather.