Guest Post

Apple App Store vs. Google Play Store: 3 Major ASO Differences

Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, other stores are trying to grab a small bite of this delicious and promising market. However, the giant Apple iOS App Store and its sparring partner, the Google Play Store, are already far ahead and will certainly remain the leaders in the coming years.

Today, we count over 1.4 million apps in both of these two stores. And it won’t stop there. The number of apps will continue to grow, as the public demand will keep on increasing. Needless to point out that being an app developer is quite challenging facing the fierce competition. Getting an app found on the store is extremely tricky, especially if there is only a small budget behind it.

So what can be done to get more downloads? The answer is: a lot of things. From app advertising to social media promotion through public relations, app marketing includes multiple effective ways that can all be combined together into a powerful marketing mix.

How to Boost Your App Ranking with Quality Ratings and Reviews

There’s no denying the importance of app ratings and reviews – they are the social proof that determines your app’s success. Visitors to the app stores flock to highly rated apps and read reviews to see if an app is worth downloading.

But what is the real effect of ratings and review? Are they only there to affect the downloader’s decision? In fact, ratings and reviews are taken highly into consideration when a new user is browsing the stores for that new helpful app or addictive game. However, app ratings and reviews also affect your ASO and search rankings.