Regardless of experience, we all make mistakes. When it comes to marketing your application, mistakes often lead to over expenditure and disappointing results. In this post we have identified the 9 biggest mistakes that developers often make when promoting their applications, and have put together some actionable takeaways on how you can avoid them.
There’s no denying the importance of app ratings and reviews – they are the social proof that determines your app’s success. Visitors to the app stores flock to highly rated apps and read reviews to see if an app is worth downloading.
But what is the real effect of ratings and review? Are they only there to affect the downloader’s decision? In fact, ratings and reviews are taken highly into consideration when a new user is browsing the stores for that new helpful app or addictive game. However, app ratings and reviews also affect your ASO and search rankings.