In saturated markets, we need to work twice as hard to produce the same results. In their pursuit of conversions, advertisers are increasingly turning to unconventional campaigns to capture the attention of their audiences. It is safe to say your ad creative plays an integral role in hitting Continue Reading
In a saturated market, like mobile advertising, having a competitive advantage is your X-factor. You should be aware you are playing a fast game. Users are used to relentlessly scrolling through on this phone, so your challenge is to create content Continue Reading
Mobile app marketing, one of the youngest online marketing niches, is undergoing the most extensive privacy shift. There is a good reason for that. The amount of data one can collect from a mobile device is far higher than any Continue Reading
Rewarded ads incentivize user interactions such as watching 10-30 second videos (rewarded video ads) or listening to short audio clips (rewarded audio ads). Unlike other ad formats, rewarded ads are opt-in, unskippable, and compensate users via in-app bonuses like extra Continue Reading
Organic app installs are all too often equated with free or un-attributed installs. The truth is that they are by no means un-attributable (and rarely completely free). Effective mobile marketing should aim to attribute each and every install. Below, we Continue Reading
While most mobile advertisers appreciate the value of automation, many have not yet realized the extent of its benefits. Mobile marketing automation facilitates the flexible scaling of mobile marketing campaigns allowing advertisers to easily modify their ad spend without restructuring Continue Reading
Mobile video ads, along with native ads, are dominating the mobile landscape in both click-through- and conversion rates. Yet they only compromise 14% of all mobile ad spending. Below, we will introduce the different formats available and explain how to Continue Reading
App publishers looking to scale-up use a combination of channels to boost their brand awareness and user acquisition (UA). Mobile manufacturers and carriers provide an all too overlooked channel that has the potential for supersonic growth. Technological advancements have transformed Continue Reading
News app marketing marks one of the more recent steps that news publishers must take to compete within an industry in a constant state of digitization and evolution. Developing and marketing a news app is essential for outlets looking to Continue Reading
It should not be surprising that recent reports identify e-commerce apps as the largest users of retargeting campaigns. These shopping and retail apps are the perfect fit for direct response retargeting. Following on from our Ultimate Guide to Marketing and M-Commerce, Continue Reading