Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in 2012, the spend on in-app advertising is increasing — Market Research Continue Reading
If you have been following the Applift blog, you would have read our series on “Emerging Mobile Markets,” where we focused on and traced the growth of app economies in the BRIC countries as well as Vietnam. Emerging economies are Continue Reading
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting the right KPIs is an essential part of any successful mobile Continue Reading
We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with thought leaders from the industry, over some really insightful sessions and a scenic ski day! After the event, Continue Reading
We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This includes a sophisticated evaluation of the legitimacy of the publisher’s traffic Continue Reading
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!
It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which stand at around 70% after 90 days. This can damage your Continue Reading
Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be new, disruptive, and surprising developments within the industry. Following from our Continue Reading
With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with the latest trends, your mobile app will only be fit for Continue Reading