With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers to run user acquisition campaigns in this niche industry. A top Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading
Stop me if you’ve heard this one before – “I went to MWC and all I got was a fantastic collection of 5G slogans.” Applift team is at Mobile World Congress again this year and besides talking to a lot Continue Reading
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when Continue Reading
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in 2019. Here’s what they had to say: Paul H. Müller, CTO Continue Reading
Emerging economies are creating vast opportunities for app advertisers, opening up channels for growth and monetization. What does this mean for the app advertisers? Where should they focus their resources and efforts for user acquisition?