OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading
Stop me if you’ve heard this one before – “I went to MWC and all I got was a fantastic collection of 5G slogans.” Applift team is at Mobile World Congress again this year and besides talking to a lot Continue Reading
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when Continue Reading
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in 2019. Here’s what they had to say: Paul H. Müller, CTO Continue Reading
Emerging economies are creating vast opportunities for app advertisers, opening up channels for growth and monetization. What does this mean for the app advertisers? Where should they focus their resources and efforts for user acquisition?
2017년 4월 14일, 앱리프트는 앱리프트의 글로벌 이벤트인 “WHAT’S NEXT 2017 : 모바일 마케팅 트렌드” 세미나를 성황리에 마쳤습니다. 올해 세번째로 맞는 모바일 마케팅 트렌드 세미나는 등록자가 500명에 가까울 정도로 작년에 이어 많은 관심을 받았는데요. 다양하고 유익한 세션 및 패널 토크로 모바일 마케팅에 관심있는 분들은 누구든지 참여할 수 있어 뜨거운 기대 속에 개최되었습니다.
미처 참석하지 못하신 분들을 위해 이번 세미나 내용을 간략히 정리하고 요약하여 전달드립니다.