최근 모바일 마케터들 사이에서는 ‘개개인에 맞는 광고를 적절한 포맷으로 노출하여 광고 효과를 극대화할 수 있다는 측면’에서 모바일 리타겟팅에 대한 논의가 활발히 이어지고 있습니다. 이번 포스팅에서는 국내 모바일 시장을 중심으로 그 배경과 이유, 전망에 대해 살펴보겠습니다.
Although mobile commerce has outpaced desktop commerce by a factor of 3x, retailers have failed to convert on the monetization opportunity. In this article, Stefan Benndorf, MD at AppLift, explains the reasons behind the mCommerce gap and proposes a few solutions on how to bridge the divide.
As a data-driven app marketer, you may have noticed that apps and the web have long been engaged in a circuitous battle for attention, time, and money in mobile. And with that has come a debate about whether apps or web will ultimately prevail.
A recent study by Localytics found that app users are increasingly demanding personalization. They don’t want the same, generic experience as the next person. App users are demanding more personalized content and messages, tailored to their specific behavior, location and intentions. What they want is to feel special. What they want is a relationship.
The truth is you are in a relationship with your players. And yes, it may seem like all they want to do is have fun, not appreciating how hard you work to provide for them. But if you can prove that you are trustworthy, you’ll earn their retained love and engagement.
How do you build trust with your players? A good place to start is through honesty, respect, empathy and communication. Just be careful: Once lost, it can be difficult to earn back.
We are at a point in history where mobile is intertwined with our everyday activities. Whether you are using your mobile to send a quick Whatsapp message to your friend or to check the live train/bus times, most people do not go anywhere without their phones.
Growth in mobile commerce is unstoppable. In fact, according to a Criterio report in Q2, U.S. mCommerce passed 30 % share. Users are spending more and more time on their mobiles with mobile usage accounting for 62 % of digital time spent and app activity holding 54 %. So how will this play through to 2016? What can we expect to develop in regards to mobile engagement?
Phew, what a year it was! Before we all start indulging in well-deserved end-of-year festivities, we thought it would be good to make a few bets on what lies in store for next year.
Here are our top 11 mobile adtech predictions for the year to come. We sorted them into three buckets, depending on their level of speculation.
Don’t agree with ook ne/some/any of them? We’d love to hear your conflicting opinion 🙂 Please use the comment section or send us an email directly to blog[at]applift.com and we will do a follow up blog post should we receive enough different viewpoints.