Mobile Marketing

10 Underrated Tactics to Get More App Installs

If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive more app installs. You are probably already doing all the right things: optimizing your app store page, building a community, tracking your advertising campaigns, being active in social media and so on. What you might have missed, however, are some of the more underrated and ignored tactics to generate users for your app. So here it is: a list of 10 underrated ways to get more app installs. Enjoy!

TV Webinar: TV and YouTube as Effective UA Channels

Last Wednesday we aired a webinar on the best practices of leveraging TV and YouTube as effective user acquisition channels for your mobile games. For those who attended, we sincerely hope you enjoyed it! For those who missed it or if you would like to watch it again, no worries: you will find both the presentation deck and the video recording below.
Don’t hesitate to get in touch with us if you have additional questions or simply would like to know more about our TV and YouTube offerings.

TV as the Second Screen: The Best Old New Way to Acquire Mobile Gamers

Television commercials, billboards, and magazine ads are the “must haves” when advertising traditional products. They have been around for years and will continue to be a staple in most companies’ advertising budgets. This fact, however, does not seem to apply for mobile game developers. Mobile games are anything but traditional and mobile game developers looking to acquire users have, until now, mostly stuck to advertising on mobile devices. Even though digital advertising is estimated to reach $47.8 billion in 2014, TV advertising will also keep on increasing up to $68.54 billion, with no sign of slowing down anytime soon.Times are changing: both traditional and mobile companies are starting to embrace the second screen.

Upcoming Webinar: Leverage TV and YouTube for Your User Acquisition Efforts

As the saying goes: “A picture is worth a thousand words”. How about a motion picture then? There is no doubt about the fact that video ads are currently one of the most compelling way to advertise your mobile game (or app for that matter). Video is a strong medium because it enables you to convey a lot of emotions in short period of time. The truth is, however, that when talking of video ads for mobile user acquisition today most people think of in-app video clips.

The Ultimate Cheat Sheet for Ad-Based Mobile Monetization

A few weeks ago we published a handy cheat sheet which featured the most important metrics to monitor for mobile game publishers in the fields of user acquisition, retention, engagement and monetization. However, we left out a hugely important part of most mobile publishers’ activity. Advertising. Today, even though the majority out of the overall app revenue comes from in-app purchases, monetizing through virtual items remains extremely hard and on average, only a very small fraction of the user base actually converts. For this reason, in-app advertising, when done right, remains an attractive monetization strategy for all mobile publishers.