With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).
Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices.
Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.
A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:
The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:
The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:
The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:
AppStore marketing is a challenging sport.
In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.
AppStore marketing is a challenging sport.
In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.
AppStore marketing is a challenging sport.
In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.
AppStore marketing is a challenging sport.
In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.