Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and Google AC or work through one of the may mobile ad Continue Reading
When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition (CAC). Beyond those undeniable facts, there is still significant confusion and Continue Reading
Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing out on opportunities to reach users beginning their customer journey. The Continue Reading
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad spend. How can advertisers still leverage it during worldwide lockdowns? Location-based Continue Reading
This article first appeared on Gummicube's blog. Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are some tips on how to be prepared. The current coronavirus crisis Continue Reading
We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring you implement the ideal advertising strategy. As a guide for beginners Continue Reading
For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing - we’ve compiled the key factors to consider and a list of helpful tips for those who would like Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced control over spend and results. Mobile user acquisition and retargeting have Continue Reading
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.