It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which stand at around 70% after 90 days. This can damage your Continue Reading
Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be new, disruptive, and surprising developments within the industry. Following from our Continue Reading
With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with the latest trends, your mobile app will only be fit for Continue Reading
It’s that time of the year again when holiday cheer is in the air and it’s also the perfect opportunity to look back at the main trends in the industry in the past year to start strategizing for 2019. 2018 Continue Reading
The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first Continue Reading
Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app advertisers, it is time to get started on tackling the next Continue Reading
It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
When it comes to the mobile advertising industry, Africa, as a region, is rarely talked about. While in comparison to Europe and the USA it is behind on the economic development metrics, the speed with which the telecommunication and internet Continue Reading
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading