Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing out on opportunities to reach users beginning their customer journey. The Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced control over spend and results. Mobile user acquisition and retargeting have Continue Reading
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.