Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making. So, what a time to be alive or what a time Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. ARVE Error: Mode: lazyload not available (ARVE Pro not Continue Reading
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.
お客様のDSPは本当に役に立っていますか? お客様の広告ニーズに合っていますか?豊かなプラットフォームの実行経験から、DSP選択の際に考えなければならない要素に対するチップをいくつかお話ししたいと思います。