When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition (CAC). Beyond those undeniable facts, there is still significant confusion and Continue Reading
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them to be known among marketers as ‘Walled Gardens’ or ‘Blackbox Ecosystems’. Continue Reading
Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just starting out as well as for those with experience who are Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making. So, what a time to be alive or what a time Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. By loading the video, you agree to YouTube’s privacy Continue Reading
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.
お客様のDSPは本当に役に立っていますか？ お客様の広告ニーズに合っていますか？豊かなプラットフォームの実行経験から、DSP選択の際に考えなければならない要素に対するチップをいくつかお話ししたいと思います。
지난 몇 년간, 프로그래매틱 미디어 바잉은 이제 모바일 애드테크 업계에서 가장 주목받는 분야가 되었습니다. 또한, 프로그래매틱 생태계에서 늘 함께 거론되는 주제는 단연 DSP(Demand-Side Platform)였죠. DSP는 광고주들이 광고 게재 면을 구매하는 활동을 자동화하며, 캠페인을 보다 쉽게 모니터링할 수 있도록 하는 기술 플랫폼을 말합니다. 오늘은 DSP를 선택하는데 있어서 광고주가 중요하게 생각해 보아야 할 점들에 대해 알아보도록 하겠습니다.
那么你所使用的需求方平台(DSP)能否真正为你带来效益？DSP是否适合你的广告需求？凭借我们运营功能强大的广告技术平台所积累的丰富经验，下面我们就如何选择适合大众需求的广告需求方平台为大家总结如下几点值得考虑的因素。