Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.
지난 몇 년간, 프로그래매틱 미디어 바잉은 이제 모바일 애드테크 업계에서 가장 주목받는 분야가 되었습니다. 또한, 프로그래매틱 생태계에서 늘 함께 거론되는 주제는 단연 DSP(Demand-Side Platform)였죠. DSP는 광고주들이 광고 게재 면을 구매하는 활동을 자동화하며, 캠페인을 보다 쉽게 모니터링할 수 있도록 하는 기술 플랫폼을 말합니다. 오늘은 DSP를 선택하는데 있어서 광고주가 중요하게 생각해 보아야 할 점들에 대해 알아보도록 하겠습니다.
For those who missed our webinar on fundamentals of mobile programmatic with AppLift India MD Rishi Agarwal, here is the presentation deck as well as the the replay from the session.
We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained the key terms in programmatic and went over how a Demand-Side Platform (DSP) works in a programmatic environment. Today, we present to you how a Supply-Side Platform works.
The growth of programmatic media buying has meant that the market is flooded with DSPs. For an advertiser new to the programmatic environment, the wide range of options in the market can be confusing. Almost all major DSPs have a fairly common set of features, but which DSP is best suited to an advertiser’s campaign needs is what needs to be thought of before setting up programmatic campaigns.
Is your DSP really working for you? Does the DSP suit your advertising needs? On the back of our experience of running a strong platform, we give you some tips on factors to consider when choosing a DSP.