Organic app installs are all too often equated with free or un-attributed installs. The truth is that they are by no means un-attributable (and rarely completely free). Effective mobile marketing should aim to attribute each and every install. Below, we Continue Reading
While most mobile advertisers appreciate the value of automation, many have not yet realized the extent of its benefits. Mobile marketing automation facilitates the flexible scaling of mobile marketing campaigns allowing advertisers to easily modify their ad spend without restructuring Continue Reading
When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition (CAC). Beyond those undeniable facts, there is still significant confusion and Continue Reading
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them to be known among marketers as ‘Walled Gardens’ or ‘Blackbox Ecosystems’. Continue Reading
Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just starting out as well as for those with experience who are Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making. So, what a time to be alive or what a time Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. ARVE Error: Mode: lazyload not available (ARVE Pro not Continue Reading
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.
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