My name is Jenia Korenkova and I am from Ukraine and Australia. I currently live in Berlin and I work in the Berlin office as a Head of Media Trading.
1. How long have you been working here? What has your career path been at AppLift?
I have been with AppLift for the past two years. Having started as a Senior Campaign Manager, I became a Team Lead and then – Head of Media Trading.
I am leading a team of 6 Performance Marketers across 3 of our offices – Berlin, San Francisco and Seoul. I am based in Berlin and regularly travel to the overseas quarters.
The major part of my day-to-day work consists of developing and implementing the growth strategy as well as managing relationships with partners and internal stakeholders. I am also deeply involved into managing the team operationally and making sure they are as happy and productive as possible 🙂
2. How do you impact the mobile advertising industry through your job?
Working in such a competitive environment as mobile advertising, I lead the innovation that makes the services of AppLift unique and gives us a competitive edge. Innovation is driven through advanced analytics and BI tools, efficient operations and in-house developed media trading strategies.
3. Can you describe your team? What makes your team unique?
This is a team of happy people. Analytical and data-driven, yet great communicators and problem solvers. Everyone on the team is somewhat of an entrepreneur. They need to take responsibility for their decisions on a daily basis. It’s a group of strong, ambitious yet humble young people who enjoy what they do.
4. What kind of people thrive in your team?
Smart, determined, independent thinkers, humble.
5. What is your best memory in AppLift so far ?
My best memory was the mid management event that took place next to a lake close to Berlin, where managers from four international AppLift offices came together to discuss current issues, plan the future, and have fun. It felt like AppLift was a part of every participant’s life beyond their daily job. It was great to see and share the passion to grow the company, the teams we manage, as well as ourselves as leaders.
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