Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. Despite all the buzz there’s still confusion around the term. The Programmatic Constellation, a new interactive infographic on mobile programmatic will clear things up.
This Constellation is a complete guide to mobile programmatic for advertisers, publishers and ad tech enthusiasts (or anyone spending sleepless nights googling what programmatic is!). It brings together the various aspects that make up the programmatic landscape and links to relevant resources for those who want to dig deeper on a specific topic.
It is meant as a living document, which means that we will update it on a regular basis with new content.
The Constellation can be enjoyed the same way you shop at IKEA: you can go directly to the part that interests you by clicking on the relevant “planet”, or you can take the whole tour by pressing the right arrow on your keyboard. For maximum enjoyment, set the infographic on “full screen mode”.
Here’s what you’ll get:
- Programmatic media buying
- Pricing mechanisms guiding the auctions
- Optimizing campaigns for best results
- Market size
- Next innovations and trends
- Detect and fright fraud
Join us in this mobile programmatic odyssey. Happy exploring!