OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies.
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Programmatic ad dollars (or €£¥) have quickly moved to mobile, accounting for 60-80% in the developed markets like US, UK, Germany or France. Now is the time to learn about the topic and this masterclass is a great intro with deep dives into specific areas like:
- Auction mechanics
- Audience profiling
- Mobile creative best practices (banners and video)
Above is the 50-minute video recording of the mobile programmatic masterclass.
Download the accompanying presentation slides.
PS. What’s mobile programmatic advertising anyway?