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Mobile programmatic masterclass at OMR 2019 – video + slides

OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies.

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Programmatic ad dollars (or €£¥) have quickly moved to mobile, accounting for 60-80% in the developed markets like US, UK, Germany or France. Now is the time to learn about the topic and this masterclass is a great intro with deep dives into specific areas like:

  • Auction mechanics
  • Audience profiling
  • Mobile creative best practices (banners and video)
  • Targeting

Above is the 50-minute video recording of the mobile programmatic masterclass.

Download the accompanying presentation slides.


PS. What’s mobile programmatic advertising anyway?

Marketer and long distance runner at heart. Curious about technology and its impact on our daily lives.