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The latest in mobile ad tech
Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app
It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready
When it comes to the mobile advertising industry, Africa, as a region, is rarely talked about. While in comparison to Europe and the USA it is behind on the
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to
Marketers are finding life a bit, shall we say, tricky at the moment - and a lot of this is down to mobile users. Mobile usage is on the
Applift’s journey is that of a pioneer and a game-changer. When we started back in 2012, our efforts were focused on the needs of the app advertisers and from
We are excited to announce that Applift has strengthened its brand under the tagline "True Mobile Performance" in support of our new solution, Mobile Journey Advertising, focused on performance-centric
In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one
In order to reach and convert their users today, advertisers have to reach out to them where they are; and statistics show that this is increasingly their mobile devices,
If you are following Applift on Instagram, by now you probably know better about us — you will find us in action at events, working on innovations and building
Mobile-first world is no longer a part of fiction — users depend on mobile beyond its function of taking and making calls, but also to facilitate daily tasks and
Let’s take a look at the average of websites vs apps: where the average age of the top global websites is 18 years old, that of the top apps
Augmented Reality was no more than just a figment of the human imagination a decade ago. Fast forward to today, mobile apps are drifting towards heavy use of Augmented
If, as an advertiser, the performance (or the lack of it) of your retargeting campaign is keeping you awake at night, then it might be worth to pause and
For app advertisers, looking for performance-based campaigns, it can get overwhelming to balance the right cost with maximum value. With 63% app customers browsing in the app store to
This week is a milestone for Apple as it celebrates 10 years of the App Store. On July 10, 2008, Apple launched its App Store, changing the landscape of
It’s been over a month since the GDPR came into force, and yet, the practical implementation of the law in ad tech companies (and beyond) still raises a lot