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The latest in mobile ad tech
Originally published on Verve.com Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for
Mobile gaming is having an incredible year. Powered by changing demographics, developing markets, and locked-down masses flocking to casual gaming, mobile game revenues are set to reach $100 billion
Originally published on Verve.com Be Prepared With These iOS 14 Resources With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an
The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The
Originally published on Verve.com. Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance
Originally published on Verve.com. In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can
Originally published on Verve.com. The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast
This article was first published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom
Ready to retarget and re-engage? Growing an app is a holistic process. Having a well-defined, paid user-acquisition strategy is crucial but marks just one puzzle piece among many. A
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the
Unlike other marketing metrics, conversions have the ability to prove success or failure beyond reasonable doubt, allowing marketers to determine which strategies are providing the best results. With this
Applift and Verve Group are proud to announce the launch of operations in a number of new countries - Australia, New Zealand, Colombia, Mexico, Poland and Turkey. The expansion,
Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and
When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them
Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad
Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just