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The latest in mobile ad tech
Applift and Verve Group are proud to announce the launch of operations in a number of new countries - Australia, New Zealand, Colombia, Mexico, Poland and Turkey. The expansion,
Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and
When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them
Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad
Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just
This article first appeared on Gummicube's blog. Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are
We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring
App Store Optimization requires distinct strategies in each region an app is available in. With Apple bringing 20 new territories to the App Store, developers and marketers are presented
Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself
For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing - we’ve compiled the key factors to consider
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US's most significant data privacy act to date.
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making.
Snow capped mountains, pristine countryside and not a soul in sight for miles - an unusual setting for an industry event, but our good friends at Kochava draw in
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re
Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and