Stay Ahead of the Curve
The latest in mobile ad tech
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making.
Snow capped mountains, pristine countryside and not a soul in sight for miles - an unusual setting for an industry event, but our good friends at Kochava draw in
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re
Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and
Blue = existing offices. Green = new countries Applift is entering in 2020. Applift established a global footprint in the early days when it
In a world where first impressions are everything and at a time when consumers are growing increasingly skeptical of marketing, peer recommendations in the form of app store ratings
The Advertiser Portal, which allows advertisers to easily keep tabs on the performance of all campaigns running via Applift, now has a new feature to improve visibility into ad
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the
Like everyone else in the world we receive too many marketing emails at Applift. "Delete" and "Mark as Spam" are everyone's favorite buttons. There are, however, a few newsletters
Applift rolls out new advertiser portal Navigating through all your campaigns and making sense of the myriad of data can be challenging. With Applift’s new Advertiser Portal, this is
Ad fraud is ubiquitous on mobile and continues to attract attention and discussions within the industry. TrafficGuard/Juniper set the total cost of ad fraud at $34 billion in 2019,
Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift's approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex
Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising
We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a
With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers
65% of organic downloads in Apple's App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition
Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in