Stay Ahead of the Curve
The latest in mobile ad tech
With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers
65% of organic downloads in Apple's App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition
Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in
If you have been following the Applift blog, you would have read our series on "Emerging Mobile Markets," where we focused on and traced the growth of app economies
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to
“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting
Stop me if you've heard this one before – "I went to MWC and all I got was a fantastic collection of 5G slogans." Applift team is at Mobile
Image source: Kochava We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with
We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This
(This post is updated with new recommendations) Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one
It's that time of the year again when tech giants from all over will gather in Barcelona and set the trends for the coming year. Mobile World Congress (MWC)
It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which
I spent the last couple of days in London at PG Connects, situated at a nice location in Barbican, with some good catering 😉 I had the opportunity to
Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be
With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in