Why the Road to Mobile Engagement Goes Via CPA

For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to

Are You Tracking These KPIs in Your User Acquisition Strategy?

“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting

5G, “Fatter Pipes”, and the Impact on Mobile Advertising

Stop me if you've heard this one before – "I went to MWC and all I got was a fantastic collection of 5G slogans." Applift team is at Mobile

Talking Data, Ad Fraud and Attribution at the Kochava Mobile Summit

Image source: Kochava We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with

Applift Partners with Protected Media to Harness Advanced Cyber Security Tools in the Fight of Ad Fraud

We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This

The Insider’s Guide to Barcelona: Get MWC Ready!

(This post is updated with new recommendations) Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one

Between €5 Bottled Water and 40,000 Steps Lies the Greatest Mobile Show on Earth

It's that time of the year again when tech giants from all over will gather in Barcelona and set the trends for the coming year. Mobile World Congress (MWC)

Effective Ways to Accelerate Growth by Improving the In-App Experience

It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which

What I Learned from 2019’s First Mobile Game Conference

I spent the last couple of days in London at PG Connects, situated at a nice location in Barbican, with some good catering 😉 I had the opportunity to

4 Mobile Gaming Trends to Watch in 2019

Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be

3 Innovations that will Dominate App UA in 2019

With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with

PUBG or Alexa? What Mobile Users Shopped for During Christmas and New Year

We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched

In Mobile, We Trust! Ad Tech Experts Weigh-in on Top Predictions for 2019

As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in

Reflecting on Rewarded Ads in 2018

It’s that time of the year again when holiday cheer is in the air and it's also the perfect opportunity to look back at the main trends in the

Top 6 Mobile Marketing Statistics that will Blow Your Mind in 2019

The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016

Applift Appoints Maor Sadra as New Chief Executive Officer

We are excited to announce the appointment of Maor Sadra as the new Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising

Holiday Shopping is Changing — Here’s How to Prepare Yourself as an Advertiser

Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app

8 Ways to an Amazing Thanksgiving Push Notifications Campaign

It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready