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Key trends in the Chinese mobile market and 4 other stories you shouldn’t miss this week!

Week 15Get the 5 most interesting stories from the week that was in the mobile industry. 18 key trends from the Chinese mobile games market (Pocket Gamer)In the second

Apps still rule and 4 others stories you shouldn’t miss this week

Week 14What happened this week in the mobile industry? Apps still rule mobile (TechCrunch)A new report by mobile analytics firm Flurry indicates that native apps receive 86% of U.S.

Free-to-Play Regulation: Where Do We Stand?

A few weeks ago the EU Commission made the headlines by investigating apps and games advertised as “free” but containing associated costs in the form of in-app purchase items

Deep dive into the Chinese mobile market and 4 other stories you shouldn’t miss this week

Week 13Get the 5 most interesting links from the week that was in the mobile industry. Drilling under the mobile ad spend numbers (Net News Check)Last week we recommended

Why frustrate players and 4 other stories you shouldn’t miss this week!

Week 12The Game Developers Conference (GDC) caught most of the media attention this week, but look no further to get the 5 most interesting links from the week that

5 links you shouldn’t miss this week

Week 11Once again, we have gathered 5 links you absolutely shouldn't miss this week. Learn about the most promising game developers from all over the world and get an

5 links you shouldn’t miss this week

Week 10This week we have news from the Asian mobile markets as well as both good and bad news for Apple. Number of Chinese mobile game payers up 5-fold

5 links you shouldn’t miss this week

Week 9In a week where the Mobile World Congress in Barcelona took the attention of mobile enthusiasts, Flappy Bird clones continue to dominate the App Store rankings. Flappy Bird

5 links you shouldn’t miss this week

Week 8Facebook, WhatsApp and a staggering $19 billion took the headlines this week. Meanwhile, Android developers were fond to see the Google Play store overtaking the App Store in

The Mobile Games Market Outlook Webinar: What’s In Store For 2014?

On Wednesday, February 19 we held the first episode of AppLift Webinars on the outlook of the mobile games market for 2014. We were lucky to have some great

5 links you shouldn’t miss this week

Week 7! We've resisted talking about Flappy Bird until this week, but it's now time to yield to the hype 🙂 Chinese mobile gaming in the year of the

PocketGamer.biz

"AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games' Immortalis.

The mobile week that was in 5 links

On the menu for Week 6Apple's latest crack down, some bad news for Google, an insider's take on China's app ecosystem, Facebook's Graph Search goes mobile, and insights on

Apple’s Latest IDFA Move, And What It Might Mean For The Industry

As reported by TechCrunch (and originally by TapStream), Apple has started cracking down and rejecting apps retrieving their users' IDFA for other purposes than displaying advertising. This is due to

The mobile week that was in 5 links

Week Nr. 5!This week, there are actually 6 links to share... We published an article on Developer Economics's blog on the history of mobile marketing. In this article, we

The mobile week that was in 5 links

Another exciting week in mobile! Following our wrap-up of the PG Connects East Meets West conference, we put a lot of focus on Asia this week.What was worth reading

PG Connects 2014 East Meets West Wrap-Up

This week we attended and sponsored PG Connects, the first conference organized by PocketGamer. Of the topics covered during the two days of the event and due to our

The mobile week that was in 5 links

As part of our new year resolutions, we will be posting 5 links to summarize the most important pieces of mobile and mobile gaming news on a weekly basis.What