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The latest in mobile ad tech

App Advertisers Need Branding. Here’s Why.

Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing

Is Location-Based Marketing Still a Lucrative Option for Mobile Marketers?

Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad

A Beginner’s Guide to Mobile Programmatic Advertising

Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just

Mobile Growth in Times Of Crisis

This article first appeared on Gummicube's blog.   Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are

Applift’s Compendium of Adtech Abbreviation

We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring

How App Store Optimization Can Help Apps Break Into New Territories

App Store Optimization requires distinct strategies in each region an app is available in. With Apple bringing 20 new territories to the App Store, developers and marketers are presented

Amidst the Gloom of Coronavirus, Mobile has Proven to be a Source of Hopefulness and Helpfulness

Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself

A Beginner’s Guide to In-app Advertising

For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing - we’ve compiled the key factors to consider

How CCPA Impacts Mobile Advertising and AdTech

Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US's most significant data privacy act to date.

Measuring Real Mobile Engagement Requires CPA

It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced

What a Time to Rethink Programmatic

GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making.

Battling the Duopoly in the Age of CCPA: Key Takeaways from the Kochava Mobile Summit

Snow capped mountains, pristine countryside and not a soul in sight for miles - an unusual setting for an industry event, but our good friends at Kochava draw in

Do Online Marketers Really Need to Fear a Digital Detox Revolution?

A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re

Growing the team with Verve

Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and

Applift expands business operations to eight new markets

Blue = existing offices. Green = new countries Applift is entering in 2020. Applift  established a global footprint in the early days when it

8 Steps to 5-Star App Ratings and Reviews in 2020

In a world where first impressions are everything and at a time when consumers are growing increasingly skeptical of marketing, peer recommendations in the form of app store ratings

Introducing Site Transparency on the Advertiser Portal

The Advertiser Portal, which allows advertisers to easily keep tabs on the performance of all campaigns running via Applift, now has a new feature to improve visibility into ad

User Retention – 5 Ways to Calculate It

Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the