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The latest in mobile ad tech
In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one
In order to reach and convert their users today, advertisers have to reach out to them where they are; and statistics show that this is increasingly their mobile devices,
If you are following Applift on Instagram, by now you probably know better about us — you will find us in action at events, working on innovations and building
Mobile-first world is no longer a part of fiction — users depend on mobile beyond its function of taking and making calls, but also to facilitate daily tasks and
Let’s take a look at the average of websites vs apps: where the average age of the top global websites is 18 years old, that of the top apps
Augmented Reality was no more than just a figment of the human imagination a decade ago. Fast forward to today, mobile apps are drifting towards heavy use of Augmented
If, as an advertiser, the performance (or the lack of it) of your retargeting campaign is keeping you awake at night, then it might be worth to pause and
For app advertisers, looking for performance-based campaigns, it can get overwhelming to balance the right cost with maximum value. With 63% app customers browsing in the app store to
This week is a milestone for Apple as it celebrates 10 years of the App Store. On July 10, 2008, Apple launched its App Store, changing the landscape of
It’s been over a month since the GDPR came into force, and yet, the practical implementation of the law in ad tech companies (and beyond) still raises a lot
This article was first published on Ad Exchanger. If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product? Credit card
As a truly global company, Applifters are unique in their own way, coming from over 35 nationalities spread over 4 continents! We are diverse and we consider it to
Earlier this year, the digital world reached a crucial juncture regarding internet usage. According to the latest Mary Meeker’s report, there are around 3.6 billion people connected to one
Just about 3 years ago, if one were to write about the mobile space in Latin America, particularly Brazil, they would have found the scenario to be much different
The idea of mobile retargeting ties into re-engaging with specific segments of users — who are interacting at different degrees with the mobile app/product. This is the concept of
If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes
The latest edition of the annual Mary Meeker’s Internet Trends Report released last week. As one of the most anticipated industry studies for the people in the tech circuit
An edited version of this article was first published in MarTech Advisor. GDPR is finally here, and while there is no denying it brings challenges for many, but now