Reflecting on Rewarded Ads in 2018

It’s that time of the year again when holiday cheer is in the air and it's also the perfect opportunity to look back at the main trends in the

Top 6 Mobile Marketing Statistics that will Blow Your Mind in 2019

The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016

Applift Appoints Maor Sadra as New Chief Executive Officer

We are excited to announce the appointment of Maor Sadra as the new Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising

Holiday Shopping is Changing — Here’s How to Prepare Yourself as an Advertiser

Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app

8 Ways to an Amazing Thanksgiving Push Notifications Campaign

It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready

Sub-Saharan African Mobile Market: Rule of the Mobile Money

When it comes to the mobile advertising industry, Africa, as a region, is rarely talked about. While in comparison to Europe and the USA it is behind on the

Why AI is the Future of Mobile Marketing (and What You Should Do About it)

The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing

Mobile Journey Advertising — Combining UA and Retargeting for True Mobile Performance

For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to

How to Increase Mobile App User Retention and Engagement

Marketers are finding life a bit, shall we say, tricky at the moment - and a lot of this is down to mobile users. Mobile usage is on the

An Open Letter to the Industry: Why We Rebranded to Introduce Mobile Journey Advertising

Applift’s journey is that of a pioneer and a game-changer. When we started back in 2012, our efforts were focused on the needs of the app advertisers and from

We’ve Rebranded! Announcing Mobile Journey Advertising Solution for Advertisers

We are excited to announce that Applift has strengthened its brand under the tagline "True Mobile Performance" in support of our new solution, Mobile Journey Advertising, focused on performance-centric

Rewarded Ads: Let’s Talk Visibility of Your Campaign Performance

In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one

Whitepaper: Make Your Retargeting Partnership a Success

In order to reach and convert their users today, advertisers have to reach out to them where they are; and statistics show that this is increasingly their mobile devices,

Life at Applift: Applifters After Hours

If you are following Applift on Instagram, by now you probably know better about us — you will find us in action at events, working on innovations and building

Video Recap: Applift at Tune’s Postback 2018

Mobile-first world is no longer a part of fiction — users depend on mobile beyond its function of taking and making calls, but also to facilitate daily tasks and

UA and Retargeting: Why a Holistic Approach Matters Right from the Start

Let’s take a look at the average of websites vs apps: where the average age of the top global websites is 18 years old, that of the top apps

What Does the Future Hold for Augmented Reality and Voice-Search

Augmented Reality was no more than just a figment of the human imagination a decade ago. Fast forward to today, mobile apps are drifting towards heavy use of Augmented

How to Set Up Audience Segmentation for Retargeting

If, as an advertiser, the performance (or the lack of it) of your retargeting campaign is keeping you awake at night, then it might be worth to pause and