Applift Thought Series: Attribution is Nice, But Who’s Taking Responsibility for Validation?

This article was first published on Ad Exchanger. If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product? Credit card

Life at Applift: What Makes Us Unique? Applifters Tell the Tale!

As a truly global company, Applifters are unique in their own way, coming from over 35 nationalities spread over 4 continents! We are diverse and we consider it to

How App Advertisers Can Make the Most of FIFA Football World Cup

Earlier this year, the digital world reached a crucial juncture regarding internet usage. According to the latest Mary Meeker’s report, there are around 3.6 billion people connected to one

3 LatAm Mobile Marketing Trends That Have Us Excited for This Region in 2018

Just about 3 years ago, if one were to write about the mobile space in Latin America, particularly Brazil, they would have found the scenario to be much different

How to Benefit from Dynamic Retargeting

The idea of mobile retargeting ties into re-engaging with specific segments of users — who are interacting at different degrees with the mobile app/product. This is the concept of

Join the Applift Team: An Insight to the First Days

If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes

Mary Meeker’s Internet Trends Report Summarized in 5 Charts

The latest edition of the annual Mary Meeker’s Internet Trends Report released last week. As one of the most anticipated industry studies for the people in the tech circuit

Applift Thought Series: Why GDPR May Be a Positive Thing for Ad Tech

An edited version of this article was first published in MarTech Advisor. GDPR is finally here, and while there is no denying it brings challenges for many, but now

Applift Boosts Global Footprint By Expanding Leadership Team in North America and LATAM

We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM

Is Your Data GDPR-Ready?

It’s often been said that data will be the oil of the 21st century. Until now data (and big data, particularly) has been the engine that runs modern-day app

Requesting User Permissions: How and When to Pop the Question

Don’t you hate it when you download a new app and the first thing you see is “This app would like to send you push notifications”? Don’t you feel

Applift Announces Programmatic Premium Offering, Applift Studio

We are pleased to announce the launch of Applift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance. In

School of Ad Tech: Understanding the Difference Between Rewarded Video and Rewarded Ads

Advertisers are always on the lookout to engage efficiently with the users to maximize conversions. It isn’t always an easy task — with the mobile landscape becoming increasingly competitive,

How to Achieve UA Success: Free2Move’s Lorenzo Rossi Shares His Formula

In the recent years of mobile advertising, user acquisition has become a competitive playground. Today user acquisition is not just limited to hitting a golden number on the App

Playables for Retargeting: Exploring Beyond UA

Playable ads have emerged as a popular creative option in the gaming industry, offering advertisers better performance and an enhanced user experience. By adding playable, fun and interactive content

AppLift Thought Series: Do Advertisers Really Understand Transparency?

Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. An edited version of this article

Making the Most of Your Soft Launch: Top 5 Tips From TreasureHunt’s Arthur Chin

The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success?

Best Practices for Creating and Implementing Playable Ads

High-performing Playable Ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. Adoption of playable ads for