Applift Boosts Global Footprint By Expanding Leadership Team in North America and LATAM

We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM

Is Your Data GDPR-Ready?

It’s often been said that data will be the oil of the 21st century. Until now data (and big data, particularly) has been the engine that runs modern-day app

Requesting User Permissions: How and When to Pop the Question

Don’t you hate it when you download a new app and the first thing you see is “This app would like to send you push notifications”? Don’t you feel

Applift Announces Programmatic Premium Offering, Applift Studio

We are pleased to announce the launch of Applift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance. In

School of Ad Tech: Understanding the Difference Between Rewarded Video and Rewarded Ads

Advertisers are always on the lookout to engage efficiently with the users to maximize conversions. It isn’t always an easy task — with the mobile landscape becoming increasingly competitive,

How to Achieve UA Success: Free2Move’s Lorenzo Rossi Shares His Formula

In the recent years of mobile advertising, user acquisition has become a competitive playground. Today user acquisition is not just limited to hitting a golden number on the App

Playables for Retargeting: Exploring Beyond UA

Playable ads have emerged as a popular creative option in the gaming industry, offering advertisers better performance and an enhanced user experience. By adding playable, fun and interactive content

AppLift Thought Series: Do Advertisers Really Understand Transparency?

Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. An edited version of this article

Making the Most of Your Soft Launch: Top 5 Tips From TreasureHunt’s Arthur Chin

The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success?

Best Practices for Creating and Implementing Playable Ads

High-performing Playable Ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. Adoption of playable ads for

#PressforProgress: The Women Who Inspire Our World

At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. We believe that strong economies can sustain only when

5 Things Overheard at MWC: An AppLift Roundup

We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. While Barcelona’s weather turned down the thermostat to a chilly -5 degree (and

AppLift’s Quintessential Guide to Barcelona: Get MWC Ready!

It's less than a week for Barcelona to once again welcome mobile enthusiasts to Europe's biggest conference, Mobile World Congress (MWC). And while we are sure that during the

How to Ramp Up Your Mobile Marketing Campaign This Valentine’s Day

Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up

School of Ad Tech: What is Mobile Retargeting and Why Your App Needs It

Welcome to the School of Ad Tech, an AppLift series where we demystify the basics of ad tech for our readers. Recent conversations in the mobile advertising industry have

A First-Time Mobile Advertiser’s Guide to Budgeting for Ad Spend

No one understands the value of hard-earned money better than an independent app developer. Perhaps that’s why even the thought of investing in paid advertising is met with resistance.

5 Machine Learning Trends to Watch Out for in 2018 If You Are a Mobile Advertiser

Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. For mobile advertisers particularly, machine learning is changing the way ad

Announcing Event-Based Audience Segmentation on DataLift 360

We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and