AppLift Thought Series: The Blockchain Utopia Ad Tech Has Waited For

Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Maor Sadra, AppLift's MD and CRO,

Join the AppLift Team: An Introduction to TalentLift

Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation. Rather, it is the start of a learning and self-development journey

The Multi-Armed Bandit: How to Leverage Machine Learning for More Efficient A/B-Testing

When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing

10 New Year Resolutions for App Advertisers

New year and resolutions go hand-in-hand. While Facebook chief executive Mark Zuckerberg is trying to make his 2018 resolutions about fixing the problems of hate speech and misinformation on

Looking Back On 2017: An AppLift Blog Recap

Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of ad tech news on the AppLift Blog from 2017

Emerging Mobile Markets Part 5: The Growth Story of Russia

  Welcome to the final part of our Emerging Mobile Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil,

Join the AppLift Team: Recruitment at AppLift

Welcome to a new blog in our ongoing series on "Joining the AppLift team." So far into this series, you have heard from us on creating the right resume

Industry Exposed: App Master’s Steve Young’s ASO Lessons for Big and Small Apps in 2018

ASO, or App Store Optimization, has been a trusted weapon for app discovery used by app marketers to be in front of their most valuable customers. A higher visibility

Our 10 Best Apps to Take You Through the Holiday Season: An AppLift Team Roundup

It’s the season of eggnogs and Christmas markets, of Glühwein and gifting! And our team is already in holiday spirits! While the end of year is surely a fun

Life at AppLift: Going All-In At Mallorca

Every summer AppLifters from around the globe gather for an annual event. This year, however, was like no other. We went all-in to not just discuss strategy, but to

A Debate on Standards Part 5: Discussing Mobile Attribution With Kochava’s Charles Manning

Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile

What’s in Store for Ad Tech in 2018

End of the year is an exciting time for industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no

3 Smart ASO Techniques That You Should Try in 2018

When you read ASO articles, many will tell you the same techniques and tactics: Optimize the App Name and Subtitle Upload compelling screenhots, videos Add a promotional text Increase

Let’s Get Mo’ving: Supporting Movember with MoLift

Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. If you have been living under a rock, Movember is

Emerging Mobile Markets Part 4: A Quiet Giant Emerges in Asia Pacific

Welcome to the fourth part of our Emerging Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India, Indonesia

ebook: Winning Back Your Customers This Holiday Season

Yet again here we are. The leaves are turning and the Holiday season is fast approaching. For retailers and enthusiastic shoppers, it is the busiest time of the year

A Debate on Standards: Setting Standards to Fight Attribution Fraud [WEBINAR]

A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and

Emerging Mobile Markets Part 3: India’s Ad Tech Space Matures

When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer.