“AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games’ Immortalis. […] AppLift achieved this success by focusing its LTV technology exclusively on the user acquisition and reactivation side of the business while optimising the campaign’s ROI via a data-driven emphasis on post-install events.”Click here to read the whole article.

Thomas heads up content marketing at Applift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and thrilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.