We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after we released the Fraud Buster, our advanced fraud-fighting suite, thereby offering more control and transparency to the advertisers.
“App advertisers often perceive they are lacking relevant benchmarking data to compare their app advertising against similar apps’ strategies,” said Tim Koschella, CEO of AppLift. “At AppLift, we believe that knowledge is power and that benchmarking best equips advertisers to adapt their strategies more flexibly. Our industry benchmark dashboard lets advertisers gain insights on whether their pricing strategy and the resulting install volumes are competitive when benchmarked against industry peers, and to strategically use these insights to optimize their campaigns.”
DataLift360 is the first mobile DSP to offer such a granular, anonymized, real-time and indexed industry benchmarking. By enabling an extensive LTV-reporting tool, and now the industry benchmark dashboard, our platform provides transparency by highlighting where advertisers may need to improve by bidding higher, adding additional supply sources or switching to a dynamic performance-based pricing model.
DataLift 360’s unified LTV-reporting provides an overview on post-install activity of acquired users. With this, advertisers can now benefit from further granularity on performance KPI benchmarks such as comparing performance on install volume and effective Cost Per Install (eCPI) by vertical or category, region and operating system (OS). Additionally, the unified platform offers state-of-the-art retargeting features, audience management capabilities, optimization algorithms, and access to all creative formats including Playables.
Click here to learn more about the reporting dashboard.