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Strengthening our operations in Spanish-speaking Latin America

Strengthening operations in Latin America

The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising spend in Latin America has reached US $ 4.8 billion with robust year-on-year growth. With this potential, we are strengthening our operations in Latin America.

Vanesa Turturiello, a seasoned advertising and media professional, joins our team as Business Development Leader for Latin America. We’re very excited to have her on board to increase focus on the fast-growing region, strengthening operations in Latin America. With her in the lead, she will be able to help more clients adopt mobile user acquisition into their advertising mix in Spanish-speaking countries.

We opened an office in Sao Paulo two years ago. We continue to see tremendous growth potential in other Spanish-speaking markets in Latin America, such as Mexico, Colombia, Argentina, Chile and Peru,” explains Marcus Imaizumi, Director of Operations at Applift for Brazil and Latin America.

Prior to Applift, Vanesa worked at companies such as: Adsmovil, Microsoft and Clarín. Her main role will be to promote mobile app marketing services, such as user acquisition, retargeting and brand performance, for app developers in the region.

Applying global learnings locally

We sat down with Vanesa to learn her approach to the market and better understand her expectations and strategies to achieving her goals.

Applift is already established in Brazil. What is your approach to Spanish speaking markets of Latin America?

Latin America is a fast-paced region with tons of opportunities ahead for growth on mobile. I’m seeing a big trend where regional and local companies have begun to understand the importance of ‘being there’ for their customers. To fulfill this, mobile apps are the #1 choice because they solve communications with a very efficient one-to-one approach. Our global-scale and expertise in applying performance solutions for user acquisition and retention is a perfect fit. Not only to partner but also to educate those companies by co-creating a better experience for the end customer.

What are your expectations or assumed findings in the market?

The whole team has big expectations for Latin America! Not only in terms of the upcoming business opportunities, but also for the challenge that the region demands. That challenge is developing a unique approach that interprets the cultural diversity of LatAm.

There’s no ‘one size fits all’ solution. That makes the challenge even more interesting. Companies want to grow but keep the customer at the center of the experience. 

What is your business strategy to achieve the goals set for the region?

I’m very confident that the expertise and global scale of Applift provides an extra leverage to help our clients. It’s crucial to understand and interpret their needs. We do this to create campaign solutions that matches their business requests. Being proactive and emphatic about those needs will be key.

Thanks Vanesa and buena suerte!

Want to talk to Vanesa about Latin American markets? Contact her now.

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