In the two years since the General Data Protection Regulation (GDPR) became law, the world has indubitably moved closer towards a privacy-oriented future. Digital marketers are grappling with the end of third-party cookies, mobile marketers are repositioning to counter the Continue Reading
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad spend. How can advertisers still leverage it during worldwide lockdowns? Location-based Continue Reading