It should not be surprising that recent reports identify e-commerce apps as the largest users of retargeting campaigns. These shopping and retail apps are the perfect fit for direct response retargeting. Following on from our Ultimate Guide to Marketing and M-Commerce, Continue Reading
Originally published on Verve.com Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for a while now however, and the industry has been gearing up for Continue Reading
Originally published on Verve.com Be Prepared With These iOS 14 Resources With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an avalanche of new tools, terminology and technical alternatives. From SKAdNetwork, to Continue Reading
Originally published on Verve.com. Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance advertising? Commencing with the launch of iOS 14 (likely in September 2020), Continue Reading
Originally published on Verve.com. In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can prepare for it, but in no way will this be as Continue Reading
Originally published on Verve.com. The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what will be a Continue Reading
This article was first published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is this Continue Reading