The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first time, and now marketers more than ever before are emphasizing on the need to plan budgets well for mobile marketing.
Successful mobile marketing takes quite a bit of research, planning, and outstanding effort. First and foremost, you need to take care of the research and planning parts. Do you know what helps with that? – Statistics.
Are you wondering about the statistics that matter in 2019?
Of course, we don’t have the actual statistics for 2019. But we have current, relevant information that helps you plan your mobile marketing strategy for the upcoming year.
Let’s get to the list!
1. In August 2018, U.S. businesses invested 9.4% of their complete marketing budget in mobile marketing.
What does this mean for you?
You have to plan your budget very carefully, so it will fit mobile advertising perfectly well. Maybe you’ll plan a greater budget for 2019. But you may also redistribute the expenses, so you’ll cover mobile marketing without expanding the budget. This will mean less attention to your blog or another aspect of the campaign. Find a balance on what works best for your campaign based on the end goals.
2. On a global level, mobile ad spending is expected to reach 247.4 billion U.S. dollars by 2020. In the U.S. alone, the forecast of spending is 131.41 billion U.S. dollars.
Businesses are going mobile-first. Even traditional businesses are taking the app approach to follow the trend of finding users where they are likely to be found the most: their mobile.
3. Mobile conversion rates are still lower when compared to desktop, but they are growing.
In Q2 2018, the conversion rates by smartphone were 2.03% (compare that to the 3.83% for desktop). On tablet, however, the conversion rates reached 3.84%. That is absolutely great. If you look at the table of conversion rates by device provided by Monetate, you’ll see that the conversion rates are dropping for traditional methods and growing for mobile marketing.
You know what that means, right? It’s about time for you to turn mobile marketing into your main focus.
4. For 20.2% of consumers, security concerns are the major reason why they don’t buy via mobile.
The other reasons included: inability to see the product in detail, difficult navigation, inability to browse multiple screens and compare products, and inconvenience to input details.
If you plan to invest in mobile marketing, you have to consider these factors. You may overcome most of those obstacles by investing in a high-quality app that’s secure and easy to use.
5. There are nearly 8 million apps in the Google Play store and 2.2 million in the Apple App Store.
Google and Apple’s app stores are the biggies, we know that. Additionally, in the Windows Store, there are about 669K apps. Amazon Appstore is close with its 600K apps.
This makes Google and Apple stores more relevant, but Windows and Amazon less competitive. You might consider distributing your app across multiple platforms; you just need to know where your audience is.
Then, of course, you’ll need to promote the app itself.
6. Mobile video advertising is expected to grow to 13.3 billion U.S. dollars by 2020.
People love video. On Facebook, in particular, the videos are on auto-play and you can’t miss a cool one. Even if it’s perceived as an ad, people will watch it… if it’s cool enough. If it’s especially unique, it will even get shared.
In-app mobile video ad is a growing medium for branding, as well as for performance marketing because it is highly engaging and converting. Mobile video is going to be a central strategy for advertisers in 2019, particularly those exploring the programmatic video channels for their campaign needs.
It’s Time to Go Mobile
When you’re wondering if you should invest in mobile advertising, start by analyzing your own practices. How often do you use your smartphone? What impression do the ads give you? What would you improve and what would you do similarly?
There’s huge potential in mobile marketing; you just need to do it well. The above-listed statistics will help you plan your mobile marketing campaign for 2019.