PUBG or Alexa? What Mobile Users Shopped for During Christmas and New Year

We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when new devices are unpacked, apps are installed and mobile users turn into shoppers! We know Mariah Carey’s “All I Want for Christmas is You” was the No. 1 holiday song requested on Alexa (surprise, surprise!), there were many other interesting retail trends on mobile that emerged from the last week of 2018. Here’s a roundup of the most popular trends from Apple and Amazon.

Apple customers spent $1.22 billion during the 2018 holiday season.


Apple also said customers spent more than $322 million on New Year’s Day 2019, which set a new record for a single-day spend.


Games and self-care apps were the most popular categories of apps downloaded on Apple. Quite the two ends of the spectrum, we say!


Fortnite and PUBG were among the most downloaded games, along with Brawl Stars, Asphalt 9 and Monster Strike.


Health and fitness apps were the key focus as the new year kicked off. The apps leading these categories include 1Password, Sweat and Lumosity.


Amazon’s Alexa companion app (which is used to control smart home devices with the Alexa virtual assistant) was the most downloaded app in both the Google Play and Apple App Store on Christmas Day. (In fact, news reports also said that the servers were overloaded with questions and requests, prompting Alexa to tell some users: “Sorry, I’m having trouble understanding you right now!”)


Holiday shopping trends on mobile have been changing significantly over the last couple of years. It is now not a surprise that mobile has emerged as a first-screen for holiday shopping. With voice-search shopping with Alexa already emerging this year as a front-runner in mobile shopping trends, advertisers must look for opportunities in 2019 to reach their users and connect with them throughout their journey on mobile.

Applift is a leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.