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Is Ad Tech Ready for Its Own Roaring ’20s?
The ad tech industry stands at the crux of a number of transformative shifts right now and it will require a collaborative effort to channel them into a positive momentum. Read more from Verve Group’s Chief Business Officer Sameer Sondhi below.
Advertising Week 360
Nov 05, 2020
What Happens to Drive-to-Store Campaigns After Apple’s IDFA Update?
What does the future of drive-to-store advertising look like? Verve Group’s Chief Product Officer Ionut Ciobotaru discusses which approach delivers reliable ROI while respecting user privacy.
Street Fight
Oct 16, 2020
Marco Kloots of Platform161 shines a light on how the smart SaaS DSP survived the pandemic
CEO of Platform161, also part of Verve Group, shares how the pandemic taught him to remain flexible and continue to innovate with a solution-oriented approach.
Startup Info
Oct 07, 2020
Apple’s ‘privacy’ changes undermine IAB’s best practices
Verve Group’s CPO Ionut Ciobotaru talks transparency vs privacy and how Apple’s decision to deprecate the IDFA conflicts with IAB-led initiatives striving for a more open and transparent digital advertising ecosystem.
VentureBeat
Sep 29, 2020
Apple’s privacy changes expected to spark wave of gaming and ad tech M&A
“This new IFDA-less world will — and already is — speeding up market-consolidation: Many ad tech companies [are] for sale currently,” said Remco Westermann, CEO of German investment firm Media and Games Invest, whose portfolio includes ad tech assets including Verve, AppLift and PubNative.
Digiday
Sep 03, 2020
Media and Games Invest (MGI) acquires freenet digital GmbH
Applift and Verve Group’s parent company, Media and Games Invest plc, acquired freenet digital GmbH. With this acquisition, MGI has strengthened its mobile games offering and expanded into the fastest-growing segment of the gaming industry.
MGI
Aug 28, 2020
Media and Games Invest (MGI) releases its Half Year Report Q2 2020
Applift and Verve Group’s parent company, Media and Games Invest plc, released it’s Half Year Report Q2 2020 showing an impressive +98% YoY revenue growth, 26% increase of EBITDA in the media segment, and 35% organic revenue growth in the gaming segment.
MGI
Aug 12, 2020
生まれ変わったApplift 「透明性」を武器にアドテク市場に挑む 相田傑社長に聞く
ドイツ・ベルリンのモバイルアドテクノロジー企業、Applift(アップリフト)は2015年に日本に進出。5年目の節目を迎えた2020年、今後に予想される市場拡大の波をしっかりとらえようと、体制を刷新して新たに船出した。
J-Cast
July 29, 2020
アプリに特化して広告を配信するドイツのネットマーケティング会社Applift（アップリフト）が、日本市場に攻勢をかける。2015年に日本市場に進出済みだが、19年6月にドイツの企業グループの傘下に入ったのを契機に、20年4月に日本法人代表を新たに招き、仕切り直しを図る。
XTrend
July 14, 2020
How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights
Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. The data is now published in a form of an infographic.
ExchangeWire
July 21, 2020
Media and Games Invest, acquires programmatic advertising specialist Platform 161
Applift and Verve Group’s parent company, Media and Games Invest plc, acquires 100% of the shares of Platform 161 Holding BV including its subsidiaries. MGI expects the acquisition to generate additional revenues of at least EUR 10 million and an additional EBITDA of more than EUR 1 million on a twelve-month basis
MGI
July 13, 2020
Media and Games Invest (MGI), moves up into the Scale segment of the German Stock Exchange
Applift and Verve Group’s parent company, Media and Games Invest plc, has been listed in the Scale Segment of the Frankfurt Stock Exchange since today. MGI is on a profitable and very dynamic growth course for years.
MGI
July 13, 2020
Applift and Verve Group launch in Australia and New Zealand
The launch marks Applift and Verve Group’s entry into the Australian and New Zealand market and adds to its growing global footprint with 20 offices now operational in locations including Berlin, San Francisco, New York, Beijing and Buenos Aires.
AdNews
July 6, 2020
Successful App Marketing: 6 Steps to Running a Holistic Mobile Growth Campaign
To break through the noise and ensure that an app flourishes it is vital to run comprehensive, multifaceted marketing campaigns covering all aspects of the funnel.
App Radar Blog
June 19, 2020
Media and Games Invest (MGI) impressively continues growth dynamics
Applift and Verve Group’s parent company Media and Games Invest (MGI) has released strong financial results for 2019 with the positive trend continuing well into 2020.
MGI
June 18, 2020
Cadd takes Applift and Verve Group into Australia and New Zealand
Mobile performance platform Applift has appointed Manuela Cadd to the role of Country Manager – Australia & New Zealand, as part of its international growth strategy.
Mobile Marketing Magazine
Jun 10, 2020
Moblie growth in times of crisis
Pivoting in times of crisis is a vital skill for any business and being prepared can be the difference between success and failure. We have shared three key aspects on how to continue growing on mobile with Gummicube.
Gummicube Blog
May 7, 2020
Pubnative, Applift und Verve schließen sich zur Verve Group zusammen
Die beiden Berliner Adtech-Player Pubnative und Applift werden dazu mit der US-amerikanischen Mobile-Marketing-Plattform Verve in der neu gegründeten Verve Group zusammengebracht.
ADZINE
May 06, 2020
PubNative and Applift Join Forces with Verve to Form Verve Group
Today Verve Group is formed, unifying recent Media and Games Invest acquisitions – Applift, PubNative, and Verve. All three companies are unified unify all activities under the Verve Group brand to further strengthen the companies’ position in the global mobile marketing industry.
ExchangeWire
May 05, 2020
MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group
Media and Games Invest that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group and comes along with a mini reorg.
AdExchanger
May 05, 2020
Tech Companies Get Creative As Coronavirus Threatens To Parch Their Pipelines
It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. “If we’re screwed, we’re all screwed in the same way,” said Maor Sadra, CEO of Berlin-based user acquisition platform Applift.
AdExchanger
Mar 13, 2020
Applift’s parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences.
Full announcement below.
Applift Blog
Jan 24, 2020
Applift expands business operations to eight new markets
In 2020 we will aggressively expand our reach to get closer to new clients and markets. We’ll launch business operations in 8 new markets while continuing to hire in the existing offices in Berlin, Sao Paulo, Bangalore and elsewhere.
Applift Blog
Jan 23, 2020
AppLift Announces DataLift 360
This week in Berlin, AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.
Mobile Marketing Watch
June 17, 2016
Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years
Tim Koschella, AppLift’s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.
VentureBeat
Aprill 22, 2016
The Leadership Game Plan: How Tim Koschella Approaches Leadership
In this heartfelt interview for the Huffington Post, AppLift CEO and Co-founder Tim Koschella exposes his vision of leadership and explains what’s needed to build a lasting, successful company.
The Huffington Post
February 6, 2016
AppLift Achieves $100 Million Run Rate in 2015
It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year. Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals.
Mobile Advertising Watch
February 4, 2016
AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers
Leading mobile advertising tech firm AppLift has just released a study revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Advertising Watch
January 6, 2016
The Cat-&-Mouse Game of Mobile Ad Fraud
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.
ExchangeWire
December 11, 2015
DataLift Study: There Are Massive Global Fraud Risks in Mobile
Ad tech company DataLift has found that more than a third of mobile programmatic traffic is at risk of fraud. The problems? According to DataLift, “34 percent of mobile traffic is at risk of fraud — (and) of this, 22 percent was suspect and 12 percent presented a high risk of fraud.”
Mobile Advertising Watch
December 11, 2015
Everything You Need to Know About the Current State of Mobile Ad Fraud
Over the past few years, cyber criminals have cost advertisers billions of dollars from “non-human” traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ad.
AdWeek
December 10, 2015
33% of all programmatic ad impressions on mobile could be fake
A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent.
VentureBeat
December 10, 2015
A Third of Mobile Traffic is At Risk of Fraud
34 per cent of all mobile traffic is at risk of fraud, according to a report from AppLift and Forensiq. That figure is made up of traffic that is suspected of fraud (22 per cent) and considered at ‘high risk’ (12 per cent).
Mobile Marketing Magazine
December 11, 2015
Programmatic Continues Rise from “Garage Hobby” to Display Ad Star
Its reputation in this space is up for debate, though, with a recent study from ad tech company AppLift and security group Forensiq claiming 34% of mobile programmatic ad impressions to be at risk of being fraudulent. In the groups’ testing, 22% of those studied were deemed “suspect” of being fake, with 12% at high risk.
PerformanceIN
December 11, 2015
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
AdTech Daily
December 11, 2015
AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers
AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Marketing Watch
December 11, 2015
Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies
AppLift launches AppLift Labs, at task force at the forefront of mobile adtech innovation.
Mobile Advertising Watch
October 14, 2015
Rohan Patil: Is your choice of app apt?
Mobile app advertisers should look beyond the install for an effective marketing strategy.
The Financial Express
October 13, 2015
Three Views On Mobile Viewability
Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Maor Sadra, MD & CRO, AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability.
Adotas
October 9, 2015
Why automated media buying is the future of mobile app advertising
With billions more people due to join the mobile revolution in the coming years, programmatic advertising won’t just be a part of mobile advertising; it’ll be the lynchpin connecting marketers to users around the world.
The Economic Times
September 29, 2015
What marketers should know about Facebook’s dislike button
It’s a way for Facebook to enrich its user graph, by knowing what users don’t like, enabling it to improve its targeting (or negative targeting) capacities,” Maor Sadra, managing director of AppLift, Berlin, told Mobile Marketer.
Mobile Marketer
September 21, 2015
Turn big data into smarter media buys
Tim Koschella expands on the three ways first-party data can improve mobile advertising.
iMedia Connection
September 10, 2015
Programmatic Mindset: A Marriage of Art, Science & Algorithms
Tomorrow’s successful advertising professionals should expect (and be prepared to offer) less art and more science. Those from non-traditional advertising backgrounds will take over this role; they may not be design school grads, but could be a product management or economics grad.
Mobile Advertising Watch
July 24, 2015
Can advertisers really expect true transparency in mobile?
Complete transparency will take quite a while to achieve and will move only at the speed at which our technology issues are resolved and business barriers reduced. However, as we continually shift to more transparent options, the pressure on the less transparent players will increase. It will take time, but this is how the shift will happen — and it’s already underway.
The Drum
July 22, 2015
