AppLift Announces DataLift 360

This week in Berlin, AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.

Read more

Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years

Tim Koschella, AppLift’s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.

Read more

The Leadership Game Plan: How Tim Koschella Approaches Leadership

In this heartfelt interview for the Huffington Post, AppLift CEO and Co-founder Tim Koschella exposes his vision of leadership and explains what’s needed to build a lasting, successful company.

Read more

AppLift Achieves $100 Million Run Rate in 2015

It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year. Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals.

Read more

AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers

Leading mobile advertising tech firm AppLift has just released a study revealing that more than a third of mobile programmatic traffic is at risk of fraud.

Read more

The Cat-&-Mouse Game of Mobile Ad Fraud

A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.

Read more

DataLift Study: There Are Massive Global Fraud Risks in Mobile

Ad tech company DataLift has found that more than a third of mobile programmatic traffic is at risk of fraud. The problems? According to DataLift, “34 percent of mobile traffic is at risk of fraud — (and) of this, 22 percent was suspect and 12 percent presented a high risk of fraud.”

Read more

Everything You Need to Know About the Current State of Mobile Ad Fraud

Over the past few years, cyber criminals have cost advertisers billions of dollars from “non-human” traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ad.

Read more

33% of all programmatic ad impressions on mobile could be fake

A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent.

Read more

A Third of Mobile Traffic is At Risk of Fraud

34 per cent of all mobile traffic is at risk of fraud, according to a report from AppLift and Forensiq. That figure is made up of traffic that is suspected of fraud (22 per cent) and considered at ‘high risk’ (12 per cent).

Read more

Programmatic Continues Rise from “Garage Hobby” to Display Ad Star

Its reputation in this space is up for debate, though, with a recent study from ad tech company AppLift and security group Forensiq claiming 34% of mobile programmatic ad impressions to be at risk of being fraudulent. In the groups’ testing, 22% of those studied were deemed “suspect” of being fake, with 12% at high risk.

Read more

New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers

AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.

Read more

AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers

AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.

Read more

Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies

AppLift launches AppLift Labs, at task force at the forefront of mobile adtech innovation.

Read more

Rohan Patil: Is your choice of app apt?

Mobile app advertisers should look beyond the install for an effective marketing strategy.

Read more

Three Views On Mobile Viewability

Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Maor Sadra, MD & CRO, AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability.

Read more

Why automated media buying is the future of mobile app advertising

With billions more people due to join the mobile revolution in the coming years, programmatic advertising won’t just be a part of mobile advertising; it’ll be the lynchpin connecting marketers to users around the world.

Read more

What marketers should know about Facebook’s dislike button

It’s a way for Facebook to enrich its user graph, by knowing what users don’t like, enabling it to improve its targeting (or negative targeting) capacities,” Maor Sadra, managing director of AppLift, Berlin, told Mobile Marketer.

Read more

Turn big data into smarter media buys

Tim Koschella expands on the three ways first-party data can improve mobile advertising.

Read more

Programmatic Mindset: A Marriage of Art, Science & Algorithms

Tomorrow’s successful advertising professionals should expect (and be prepared to offer) less art and more science. Those from non-traditional advertising backgrounds will take over this role; they may not be design school grads, but could be a product management or economics grad.

Read more

Can advertisers really expect true transparency in mobile?

Complete transparency will take quite a while to achieve and will move only at the speed at which our technology issues are resolved and business barriers reduced. However, as we continually shift to more transparent options, the pressure on the less transparent players will increase. It will take time, but this is how the shift will happen — and it’s already underway.

Read more