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Media and Games Invest (MGI) impressively continues growth dynamics
Applift and Verve Group’s parent company Media and Games Invest (MGI) has released strong financial results for 2019 with the positive trend continuing well into 2020.
MGI
June 18, 2020
AppLift Announces DataLift 360
This week in Berlin, AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.
Mobile Marketing Watch
June 17, 2016
Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years
Tim Koschella, AppLift’s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.
VentureBeat
Aprill 22, 2016
The Leadership Game Plan: How Tim Koschella Approaches Leadership
In this heartfelt interview for the Huffington Post, AppLift CEO and Co-founder Tim Koschella exposes his vision of leadership and explains what’s needed to build a lasting, successful company.
The Huffington Post
February 6, 2016
AppLift Achieves $100 Million Run Rate in 2015
It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year. Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals.
Mobile Advertising Watch
February 4, 2016
AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers
Leading mobile advertising tech firm AppLift has just released a study revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Advertising Watch
January 6, 2016
The Cat-&-Mouse Game of Mobile Ad Fraud
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.
ExchangeWire
December 11, 2015
DataLift Study: There Are Massive Global Fraud Risks in Mobile
Ad tech company DataLift has found that more than a third of mobile programmatic traffic is at risk of fraud. The problems? According to DataLift, “34 percent of mobile traffic is at risk of fraud — (and) of this, 22 percent was suspect and 12 percent presented a high risk of fraud.”
Mobile Advertising Watch
December 11, 2015
Everything You Need to Know About the Current State of Mobile Ad Fraud
Over the past few years, cyber criminals have cost advertisers billions of dollars from “non-human” traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ad.
AdWeek
December 10, 2015
33% of all programmatic ad impressions on mobile could be fake
A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent.
VentureBeat
December 10, 2015
A Third of Mobile Traffic is At Risk of Fraud
34 per cent of all mobile traffic is at risk of fraud, according to a report from AppLift and Forensiq. That figure is made up of traffic that is suspected of fraud (22 per cent) and considered at ‘high risk’ (12 per cent).
Mobile Marketing Magazine
December 11, 2015
Programmatic Continues Rise from “Garage Hobby” to Display Ad Star
Its reputation in this space is up for debate, though, with a recent study from ad tech company AppLift and security group Forensiq claiming 34% of mobile programmatic ad impressions to be at risk of being fraudulent. In the groups’ testing, 22% of those studied were deemed “suspect” of being fake, with 12% at high risk.
PerformanceIN
December 11, 2015
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
AdTech Daily
December 11, 2015
AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers
AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Marketing Watch
December 11, 2015
Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies
AppLift launches AppLift Labs, at task force at the forefront of mobile adtech innovation.
Mobile Advertising Watch
October 14, 2015
Rohan Patil: Is your choice of app apt?
Mobile app advertisers should look beyond the install for an effective marketing strategy.
The Financial Express
October 13, 2015
Three Views On Mobile Viewability
Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Maor Sadra, MD & CRO, AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability.
Adotas
October 9, 2015
Why automated media buying is the future of mobile app advertising
With billions more people due to join the mobile revolution in the coming years, programmatic advertising won’t just be a part of mobile advertising; it’ll be the lynchpin connecting marketers to users around the world.
The Economic Times
September 29, 2015
What marketers should know about Facebook’s dislike button
It’s a way for Facebook to enrich its user graph, by knowing what users don’t like, enabling it to improve its targeting (or negative targeting) capacities,” Maor Sadra, managing director of AppLift, Berlin, told Mobile Marketer.
Mobile Marketer
September 21, 2015
Turn big data into smarter media buys
Tim Koschella expands on the three ways first-party data can improve mobile advertising.
iMedia Connection
September 10, 2015
Programmatic Mindset: A Marriage of Art, Science & Algorithms
Tomorrow’s successful advertising professionals should expect (and be prepared to offer) less art and more science. Those from non-traditional advertising backgrounds will take over this role; they may not be design school grads, but could be a product management or economics grad.
Mobile Advertising Watch
July 24, 2015
Can advertisers really expect true transparency in mobile?
Complete transparency will take quite a while to achieve and will move only at the speed at which our technology issues are resolved and business barriers reduced. However, as we continually shift to more transparent options, the pressure on the less transparent players will increase. It will take time, but this is how the shift will happen — and it’s already underway.
The Drum
July 22, 2015
