
IQM DMP
By IQMIQM DMP allows businesses to collect, store, analyze, and activate large volumes of data for advertising and marketing purposes.
IQM DMP allows businesses to collect, store, analyze, and activate large volumes of data for advertising and marketing purposes.
App Overview
The IQM DMP app in the Applift Marketplace is a powerful data management platform that offers customers access to pre-curated industry-specific audience segments. With a focus on industries such as Political, Healthcare, Retail, Travel, B2B, Finance, and Sensitive industry, the app provides advertisers with valuable audience insights to enhance their targeting and campaign strategies. The IQM DMP app allows customers within the DSP platform to tap into a diverse range of pre-curated audience segments tailored to specific industries. These segments are carefully curated based on a deep understanding of industry-specific demographics, behaviors, and preferences. By leveraging these audience segments, advertisers can effectively reach and engage their target audience with precision and relevance. By integrating the IQM DMP app into the Applift Marketplace, customers gain access to a comprehensive repository of industry-specific audience segments. Whether advertisers are running political campaigns, promoting healthcare services, targeting retail shoppers, or engaging B2B professionals, the IQM DMP app equips them with the necessary audience insights to drive impactful and targeted advertising campaigns. The IQM DMP app simplifies the process of accessing industry-specific audience segments, saving advertisers valuable time and effort in data gathering and analysis. With the app's curated audience segments, customers can quickly identify and select the most relevant segments for their campaigns, ensuring their messaging is delivered to the right audience at the right time. In summary, the IQM DMP app within the Applift Marketplace provides customers with access to pre-curated industry-specific audience segments across various sectors, including Political, Healthcare, Retail, Travel, B2B, Finance, and Sensitive industry. By leveraging these segments, advertisers can enhance their targeting precision, deliver more relevant campaigns, and drive better campaign performance. The IQM DMP app offers a convenient and efficient solution for accessing valuable audience insights, enabling advertisers to optimize their advertising strategies and achieve their marketing objectives in industry-specific domains.
Key Benefits
Advanced Audience Insights
The IQM DMP app on Applift Marketplace offers advertisers valuable audience insights by leveraging pre-curated industry-specific audience segments. Advertisers gain a deeper understanding of their target audience within sectors such as Political, Healthcare, Retail, Travel, B2B, Finance, and Sensitive industries. This enables precise audience segmentation, allowing advertisers to tailor their campaigns and messaging to resonate with their intended audience effectively.
Improved Campaign Relevance
With the IQM DMP app, advertisers can enhance the relevance of their campaigns by leveraging the industry-specific audience segments. By understanding the specific interests, behaviours, and characteristics of their target audience, advertisers can deliver personalized and highly relevant content that drives engagement and conversions. This targeted approach helps optimize ad spend and improves campaign effectiveness.
Streamlined Advertising Workflow
The IQM DMP app streamlines the advertising workflow by providing seamless integration with the Applift platform. Advertisers can easily access and activate the industry-specific audience segments directly within the platform, eliminating the need for manual data transfers or complex integration processes. This saves time and effort for advertisers, allowing them to focus on optimizing their campaigns and achieving their marketing objectives efficiently.
How IQM DMP works with Applift?
Find your Audience
By integrating IQM DMP with Applift platform you can find and match Audiences for your campaigns. This allows you to precisely target your campaigns. The IQM DMP app on the Applift platform then allows you to create Insights for your Audiences to know your target demographic.

Target your Audience
You can Target your Audience with the IQM DMP app on the Applift platform. You can then Visualize and Analyse it in a Insights, Audience, Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.

Requirements
Applift Account
Resources
App Relevance
Verticals
Integration Details
Features
Affecting applift apps
Campaigns
Audiences
Contact
Email Address
support@applift.com
Contact Number
1(212)476-5245
Data Privacy
You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.
Pricing
This integration requires one of the following subscription plan.
Standard
Pay as you go.
Pay as you go
Data & Permissions
Shared data
This shows how the data will flow between your app and Applift
Applift | Data Flow | IQM DMP |
---|---|---|
Campaigns | ![]() IQM DMP | |
Audiences | ![]() IQM DMP |
Applift Permissons
This app will require the following permissions on you account
Applift |
---|
Create, Edit |
Create, Edit |