The L2 data app, available in the Applift Marketplace, brings political data, including voter data and constituent data, to the DSP platform. This app enables businesses and political campaigns to access and utilize valuable political insights and targeting capabilities directly within the Applift platform. With the L2 data app, businesses can tap into a vast array of political data, such as voter registration information, party affiliations, demographic data, and voting history. This robust dataset provides deep insights into the political landscape and allows campaigns to better understand their target audience, develop precise voter targeting strategies, and tailor their messaging to resonate with specific voter segments. By integrating the L2 data app into the Applift platform, businesses and political campaigns can leverage this political data to execute highly targeted and effective political advertising and marketing campaigns. Whether it's identifying swing districts, micro-targeting specific voter groups, or analyzing voting trends, the L2 data app empowers users to make data-driven decisions and optimize their political outreach efforts within the DSP platform. In summary, the L2 data app in the Applift Marketplace brings political data, including voter data and constituent data, to the DSP platform. By utilizing this app, businesses and political campaigns can access valuable political insights, develop precise voter targeting strategies, and optimize their political advertising and marketing efforts within the Applift platform. This helps campaigns effectively engage with voters, maximize their reach, and drive desired political outcomes.

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