Zapier is a web-based automation tool that allows you to connect different web applications and automate workflows between them. The Zapier app in the Applift marketplace provides a convenient way to use Zapier to connect your Applift ad-serving data to other web applications.A Zap is a workflow or automation that connects two or more apps together through Zapier. With Zapier, you can chain web apps together, such as Slack, Google Calendar, and Dropbox, to automate tasks between them. For example, you can set up a Zap that automatically sends an email to your team when a new lead is added to your Salesforce account. In the case of the Applift marketplace, you might set up a Zap that triggers when a specific event occurs in Applift, such as a new ad campaign being launched. This Zap would then perform a workflow that passes information between Applift and one or more other apps, such as Google Sheets or Trello. For instance, you might set up a Zap that triggers when your company makes a post on Twitter and automatically shares the post on a company Slack channel. Overall, the Zapier app in the Applift marketplace offers a convenient way to automate tasks and connect different web applications to your Applift ad-serving data.

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