In today's digital age, reaching the right audience is essential for advertisers to make their ad campaigns successful. Our Audience app helps advertisers achieve their marketing goals by allowing them to create various audiences to reach the right set of people. Here are the key features of our Audience app.
Advertisers can upload their CRM or offline data and create a matched audience that can be targeted across various devices and ad formats.
Upload your CRM or offline data for targeting.
Create a matched audience for effective targeting.
Reach your target audience across various devices and ad formats.
Advertisers can create an audience from our curated audience segments or create their own audience from thousands of custome attributes. This feature enables advertisers to target users based on their interests, behaviors, demographics, and other characteristics.
Target users based on their interests, behaviors, demographics, and more.
Choose from our curated audience segments.
Create your own audience segments.
Reach the right people with your message.
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Snapchat Ads is a platform that enables advertisers to reach a young and engaged audience through immersive and interactive ad formats.
Advertisers can create an audience of users who have visited their website, and retarget them with relevant ads. This feature helps advertisers reach users who have already shown interest in their brand.
Create an audience of website visitors.
Retarget users who have already shown interest in their brand.
Advertisers can reach new users with similar characteristics and behavior as their existing audience. This feature helps advertisers expand their reach and target new potential customers.
Reach new potential customers
Expand your audience beyond your current customer base
Target users with similar characteristics and behaviors
Increase the likelihood of finding interested and engaged users
Advertisers can create an audience of users based on the content they consume by matching keywords or URLs of the website page. This feature enables advertisers to target users who are consuming content relevant to their brand.
Create audience based on keywords or URLs of website pages.
Reach users consuming relevant content
Target audience interested in specific topics or products.
Improve relevance of ads for better performance.
Advertisers can create an audience of users based on their location visitation behavior. This feature allows advertisers to target users who have visited specific locations like their stores or competitors' stores.
Target users who have visited specific locations like your stores or competitors' stores
Customize ad messages to users based on their visitation behavior
Expand the reach of your advertising campaigns to potential customers who are more likely to visit your store
Advertisers can create an audience and re-engage with users who have shown interest in their past ad campaigns. This feature helps advertisers to retarget users who have been served impressions, who have clicked or converted in your past ad campaigns.
Re-engage with users who have shown interest in your previous ad campaigns
Target users based on your past ad campaigns.