The Google Ads app in the Applift Marketplace is designed to integrate the powerful advertising features and capabilities of Google Ads with the Applift DSP platform. This app enables users to seamlessly connect their Google Ads account with Applift, leveraging the extensive reach and targeting options of Google Ads within the DSP platform. With the Google Ads app, users can create, manage, and optimize their Google advertising campaigns directly within the Applift environment. They can leverage Google's sophisticated targeting options, such as keywords, demographics, interests, and remarketing, to reach their desired audience segments. The app provides users with tools to design compelling ad creatives and track campaign performance metrics, including impressions, clicks, conversions, and cost per acquisition (CPA). By integrating Google Ads with the Applift DSP platform, users benefit from a centralized platform for campaign management and optimization. They can leverage the advanced optimization features offered by the Applift DSP platform while taking advantage of Google Ads' extensive ad network and targeting capabilities. This integration streamlines workflow efficiency, allowing users to efficiently manage their Google advertising campaigns, optimize their ad spend, and drive better campaign performance. Overall, the Google Ads app in the Applift Marketplace empowers users to effectively utilize the reach and targeting capabilities of Google Ads within the DSP platform. It simplifies the process of creating and managing Google advertising campaigns, providing users with a comprehensive solution to optimize their ad campaigns, target the right audience, and achieve their marketing objectives.

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.