Metamarkets

Metamarkets, a San Francisco-based technology company, specializes in providing data analytics and visualization solutions to digital advertising and marketing industries. Their flagship product, Metamarkets Analytics, empowers clients to make data-driven decisions and optimize advertising campaigns with real-time, interactive analytics. The platform is designed to handle a massive amount of data, ensuring users have access to vital insights that help improve performance and maximize revenue. Founded in 2010 by Michael Driscoll and David Soloff, the company has grown to serve a diverse set of clients, including major brands, ad agencies, and publishers, as well as ad tech and marketing analytics vendors. By delivering comprehensive, actionable data at scale, Metamarkets has gained a reputation for being a reliable partner for businesses seeking to enhance their understanding of complex advertising ecosystems. In November 2017, Snap Inc., the parent company of Snapchat, acquired Metamarkets to boost its programmatic ad platform and provide better analytics and insights for advertisers using the Snapchat platform. As a result, Metamarkets continues to expand its reach and contribute to the evolution of data-driven advertising and marketing strategies. For more information about Metamarkets, linkedin.com/company/metamarkets.