Rocket Fuel Inc.

Rocket Fuel Inc. is a technology-driven company specializing in artificial intelligence (AI) and big data solutions for the digital marketing industry. Founded in 2008 and headquartered in Redwood City, California, their mission is to harness the power of AI at scale to optimize marketing outcomes for businesses. Rocket Fuel's proprietary AI-driven technology provides programmatic media buying and optimization services across multiple platforms like display, video, mobile, and social. Their solutions help advertisers, agencies, and other marketing professionals reach consumers throughout their entire purchase journey, with an emphasis on optimizing customer acquisition and retention efforts. The company's data management platform (DMP) and demand-side platform (DSP) allow marketers to access granular audience insights and activate data across various channels, ensuring the right message is delivered to the right audience at the right time. Their AI-driven approach enhances decision-making, campaign performance, and targeting accuracy, thus increasing return on investment (ROI) and enhancing customer engagement. Rocket Fuel's diverse client base includes companies from various industries, such as retail, automotive, financial services, travel, and telecommunications. As a result of their innovative solutions, the company has received numerous industry awards, highlighting their significant contributions to digital marketing. With a strong commitment to data-driven innovation and a passion for pursuing cutting-edge AI technology, Rocket Fuel Inc. remains a highly respected player in the ever-evolving digital marketing landscape.