Adro Ad Exchange (Acquired by Digikala)
marketing & advertising
Adro Ad Exchange is a leading digital advertising company in Iran, which was acquired by Digikala, one of the largest e-commerce platforms in the country. Established in 2014, Adro Ad Exchange was the first programmatic advertising platform in Iran, providing a range of innovative solutions for advertisers and publishers alike. The company aimed to democratize access to media buying and selling in Iran, making it possible for businesses of all sizes to engage with their target audience more effectively. Adro Ad Exchange's services included real-time bidding (RTB), display advertising, programmatic advertising, and data management platform (DMP) solutions. Their cutting-edge technology allowed advertisers to create targeted campaigns with personalized content, while publishers could maximize their ad revenue through Adro's comprehensive monetization tools. The acquisition by Digikala has enabled Adro Ad Exchange to expand its offerings and reach new heights in the Iranian digital advertising market. As part of the Digikala Group, Adro Ad Exchange benefits from the vast resources and expertise of a market leader in e-commerce, further enhancing its ability to deliver top-quality advertising solutions for its clients. In conclusion, Adro Ad Exchange, as the first programmatic advertising platform in Iran, continues to revolutionize the digital advertising landscape and offer valuable services for advertisers and publishers under its parent company Digikala.