Company AddressNew South Wales
marketing & advertising
Publift is an innovative advertising technology company specializing in the optimization of digital advertising revenue for publishers. Founded in 2015, Publift is headquartered in Sydney, Australia, and has expanded its operations to serve clients across multiple continents, including North America, Europe, and Asia-Pacific. The company's mission is to maximize advertising returns for its customers, helping them achieve substantial growth in their advertising revenue. Publift does this by leveraging its expertise in ad tech, programmatic yield management, header bidding, ad quality management, and industry relationships with major ad exchanges. It also utilizes proprietary technology, including its flagship product Fuse, which increases competition for ad inventory and drives up CPMs for publishers. Publift serves a diverse client base, including both small, independent publishers and large media organizations. Their team of experienced professionals, led by Co-Founders Colm Dolan and Tobin Page, consistently delivers impressive results, often increasing publishers' revenue by more than 50%. The company's focus on client satisfaction has earned it numerous industry awards and recognition for both innovation and customer service. In addition to excellence in ad tech, Publift values transparency, collaboration, and ethical practices in their business operations. They prioritize a balance between delivering results for clients and creating a positive work environment for their employees, fostering a culture that inspires innovation, camaraderie, and success.