marketing & advertising
YOptima is an innovative marketing technology company specializing in programmatic advertising solutions for the digital space. Founded in 2013, the company is based in Singapore and has offices in India and the Middle East. YOptima's core competency lies in maximizing the return on investment (ROI) for advertisers by leveraging data, machine learning algorithms, and performance optimization techniques to target and engage the right audience. YOptima offers a suite of result-driven programmatic ad solutions, including cross-channel marketing, audience targeting based on demographic, interests, and intent, and customer lifetime value optimization. The company's proprietary platform, The OptimaX, is designed to provide advertisers with real-time insights, analytics, and actionable performance metrics to make better-informed decisions and achieve campaign objectives. The platform also caters to publishers, helping them monetize their ad inventory through personalized ad formats and targeted audience segments. The company's team consists of experienced professionals from diverse backgrounds in media, technology, data science, and advertising who are committed to delivering exceptional value and outcomes for their clients. YOptima takes pride in its customer-centric approach and has worked with clients across various industries such as e-commerce, finance, healthcare, education, travel, and utilities. They strive to create a seamless experience for marketers by offering efficient, transparent, and cost-effective programmatic advertising solutions that maximize the potential of their digital advertising budgets.