ExchangeWire

ExchangeWire is a leading global digital marketing and programmatic advertising news, analysis, and opinion platform that focuses on advertising technology, digital marketing, and data-driven media. The company was founded in 2008 with headquarters in London. ExchangeWire aims to provide the latest information, opinions, and research on the digital advertising industry, helping professionals understand the fast-paced and complex world of ad tech. Delivering thought-provoking and informative content, ExchangeWire covers a range of topics, including programmatic ads, real-time bidding, data management platforms, demand-side platforms, supply-side platforms, ad networks, mobile marketing, cross-channel marketing, and video advertising. They also focus on the impact of digital and emerging technologies on the advertising space. In addition to providing news and analysis, ExchangeWire hosts various events and conferences around the world, such as ATS (AppNexus Technology Summit) and the Wires, their annual global awards program that celebrates the best in ad tech and mar tech industries. These events facilitate knowledge sharing, networking, and collaboration within the global advertising community, helping attendees expand their understanding of the industry and stay updated on the latest trends and innovations. Through their insightful articles, reports, webinars, and events, ExchangeWire plays a crucial role in shaping and informing the future of the advertising landscape, making it an essential resource for professionals in the ad tech and digital marketing industries.