Platform161 (Now part of Verve Group)

Platform161, now part of the Verve Group, is a leading demand-side platform (DSP) that offers cutting-edge programmatic advertising solutions for digital marketing campaigns. The company's primary focus is to empower clients with advanced tools and technology to run high-performance, data-driven advertising programs. Established in 2011, Platform161 boasts a team of knowledgeable experts in the fields of digital marketing, technology, and data science. The company's innovative approach allows clients to gain precise targeting, real-time bidding, and detailed analytics for their advertising campaigns. This enables marketers to make informed decisions and maximize the efficiency and effectiveness of their strategies. Platform161's services cater to a diverse range of sectors such as retail, automotive, finance, and travel, providing comprehensive and customizable media buying options. Their platform supports a wide range of advertising formats, including display, video, rich media, and native formats. As part of the Verve Group, Platform161 continues to expand its capabilities, partnerships, and global presence. The Verve Group is a leading global brand performance ad platform that connects brands, advertisers, and publishers with innovative audience targeting and marketing solutions. By leveraging the combined expertise and resources of both companies, Platform161 strives to elevate its clients' advertising results and drive overall performance.