TheViewPoint

TheViewPoint is a leading video supply-side platform (SSP) designed to help publishers maximize their monetization efforts across all channels, formats, and platforms. Their proprietary technology, coupled with data-driven insights, assists publishers in managing video ad inventory efficiently and effectively. The company points out a special focus on client support, ensuring that publishers have the tools and guidance necessary to achieve the best results possible. Founded in 2010, TheViewPoint has established its position in the ad tech industry by offering a wide range of solutions tailored to individual client needs. They cater to media owners, premium publishers, advertisers and agencies. Their team consists of experienced professionals who are dedicated to delivering high-quality products and services. In addition, the company has a strong global presence, working with a diverse group of clients worldwide. TheViewPoint's key features include a customizable set of tools to optimize and control the video ad inventory. These tools enable publishers to manage user experiences, ad placements, and price floors, among others. Advertisers benefit from improved transparency, engagement rates, and user targeting, ultimately driving better ROI. In summary, TheViewPoint is an innovative video SSP that empowers publishers to enhance their video ad monetization strategies, leveraging advanced technology, industry know-how, and excellent client support.