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Is Ad Tech Ready for Its Own Roaring ’20s?

The ad tech industry stands at the crux of a number of transformative shifts right now and it will require a collaborative effort to channel them into a positive momentum. Read more from Verve Group’s Chief Business Officer Sameer Sondhi below.

Advertising Week 360

Nov 05, 2020

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What Happens to Drive-to-Store Campaigns After Apple’s IDFA Update?

What does the future of drive-to-store advertising look like? Verve Group’s Chief Product Officer Ionut Ciobotaru discusses which approach delivers reliable ROI while respecting user privacy.

Street Fight

Oct 16, 2020

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Marco Kloots of Platform161 shines a light on how the smart SaaS DSP survived the pandemic

CEO of Platform161, also part of Verve Group, shares how the pandemic taught him to remain flexible and continue to innovate with a solution-oriented approach.

Startup Info

Oct 07, 2020

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Apple’s ‘privacy’ changes undermine IAB’s best practices

Verve Group’s CPO Ionut Ciobotaru talks transparency vs privacy and how Apple’s decision to deprecate the IDFA conflicts with IAB-led initiatives striving for a more open and transparent digital advertising ecosystem.

VentureBeat

Sep 29, 2020

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Apple’s privacy changes expected to spark wave of gaming and ad tech M&A

“This new IFDA-less world will — and already is — speeding up market-consolidation: Many ad tech companies [are] for sale currently,” said Remco Westermann, CEO of German investment firm Media and Games Invest, whose portfolio includes ad tech assets including Verve, AppLift and PubNative.

Digiday

Sep 03, 2020

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Media and Games Invest (MGI) acquires freenet digital GmbH

Applift and Verve Group’s parent company, Media and Games Invest plc,  acquired freenet digital GmbH. With this acquisition, MGI has strengthened its mobile games offering and expanded into the fastest-growing segment of the gaming industry.

MGI

Aug 28, 2020

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Media and Games Invest (MGI) releases its Half Year Report Q2 2020

Applift and Verve Group’s parent company, Media and Games Invest plc, released it’s Half Year Report Q2 2020 showing an impressive +98% YoY revenue growth, 26% increase of EBITDA in the media segment, and 35% organic revenue growth in the gaming segment.

MGI

Aug 12, 2020

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How COVID lockdowns affected mobile programmatic advertising

COVID-19 lockdowns had a dramatic effect on ad impressions, eCPMs and ad spending. The gathered data from Applift, Verve and PubNative, all a part of Verve Group, are now published in the form of an infographic.

BusinessOfApps

July 22, 2020

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Media and Games Invest, acquires programmatic advertising specialist Platform 161

Applift and Verve Group’s parent company, Media and Games Invest plc, acquires 100% of the shares of Platform 161 Holding BV including its subsidiaries. MGI expects the acquisition to generate additional revenues of at least EUR 10 million and an additional EBITDA of more than EUR 1 million on a twelve-month basis

MGI

July 13, 2020

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Media and Games Invest (MGI), moves up into the Scale segment of the German Stock Exchange

Applift and Verve Group’s parent company, Media and Games Invest plc, has been listed in the Scale Segment of the Frankfurt Stock Exchange since today. MGI is on a profitable and very dynamic growth course for years.

MGI

July 13, 2020

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Applift and Verve Group launch in Australia and New Zealand

The launch marks Applift and Verve Group’s entry into the Australian and New Zealand market and adds to its growing global footprint with 20 offices now operational in locations including Berlin, San Francisco, New York, Beijing and Buenos Aires.

AdNews

July 6, 2020

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Successful App Marketing: 6 Steps to Running a Holistic Mobile Growth Campaign

To break through the noise and ensure that an app flourishes it is vital to run comprehensive, multifaceted marketing campaigns covering all aspects of the funnel.

App Radar Blog

June 19, 2020

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Media and Games Invest (MGI) impressively continues growth dynamics

Applift and Verve Group’s parent company Media and Games Invest (MGI) has released strong financial results for 2019 with the positive trend continuing well into 2020.

MGI

June 18, 2020

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Cadd takes Applift and Verve Group into Australia and New Zealand

Mobile performance platform Applift has appointed Manuela Cadd to the role of Country Manager – Australia & New Zealand, as part of its international growth strategy.

Mobile Marketing Magazine

Jun 10, 2020

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Franquia & Negócios ABF nº 91 (p. 62/63)

No País, essa é uma área que ainda está amadurecendo, mas temos percebido cada vez mais empresas, incluindo os grandes players, como bancos e varejistas, colocando os aplicativos como uma plataforma de fato relevante para suas estratégias, e para serem utilizados não apenas como mais um canal de relacionamento, mas sim de negócios”, comenta o diretor Latam da Applifit, Marcus Imaizumi.

ABF

Jun, 2020

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Moblie growth in times of crisis

Pivoting in times of crisis is a vital skill for any business and being prepared can be the difference between success and failure. We have shared three key aspects on how to continue growing on mobile with Gummicube.

Gummicube Blog

May 7, 2020

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Pubnative, Applift und Verve schließen sich zur Verve Group zusammen

Die beiden Berliner Adtech-Player Pubnative und Applift werden dazu mit der US-amerikanischen Mobile-Marketing-Plattform Verve in der neu gegründeten Verve Group zusammengebracht.

ADZINE

May 06, 2020

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MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group

Media and Games Invest that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group and comes along with a mini reorg.

AdExchanger

May 05, 2020

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PubNative and Applift Join Forces with Verve to Form Verve Group

Today Verve Group is formed, unifying recent Media and Games Invest acquisitions – Applift, PubNative, and Verve. All three companies are unified unify all activities under the Verve Group brand to further strengthen the companies’ position in the global mobile marketing industry.

ExchangeWire

May 05, 2020

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Guía para principiantes sobre In-app Advertising: Vanesa Turturiello de Applift

Vanesa Turturiello, senior Business Development Manager para Latinoamérica en Applift, comparte una guía para principiantes sobre In-app Advertising.

PRODU

Apr 1, 2020

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Como os aplicativos estão impulsionando as vendas no varejo?

Os apps são vistos como complemento à estratégia física das empresas. 85% dos brasileiros que possuem um smartphone já fazem compras online. Consumidor Moderno conversou com Marcus Imaizumi, diretor de operações da Applift — multinacional de estratégias para marketing mobile.

Consumidor Moderno

Mar 17, 2020

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Tech Companies Get Creative As Coronavirus Threatens To Parch Their Pipelines

It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. “If we’re screwed, we’re all screwed in the same way,” said Maor Sadra, CEO of Berlin-based user acquisition platform Applift.

AdExchanger

Mar 13, 2020

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Growing the team with Verve

Applift’s parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences.

Full announcement below.

Applift Blog

Jan 24, 2020

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Applift expands business operations to eight new markets

In 2020 we will aggressively expand our reach to get closer to new clients and markets. We’ll launch business operations in 8 new markets while continuing to hire in the existing offices in Berlin, Sao Paulo, Bangalore and elsewhere.

Applift Blog

Jan 23, 2020

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Novo portal do anunciante coloca todos os dados da campanha em um só lugar

Ser capaz de entender a infinidade de dados das suas campanhas de marketing pode ser um grande desafio. Com o novo Portal do Anunciante da Applift, isso é uma coisa a menos para os profissionais de marketing ligados a performance se preocuparem, pois terão acesso aos dados das campanhas em um piscar de olhos.

Applift

Jan 21, 2020

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Download orgânico é uma rara exceção, diz CEO da Applift

“Não existe download orgânico”, escreveu o CEO da Applift, Maor Sadra, em um recente artigo sobre o ecossistema de mobile advertising. Em entrevista para Mobile Time, o executivo esclareceu melhor a declaração.

Mobile Time

Sep 16, 2019

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Expandindo nossas operações América Latina de fala espanhola

Vanesa Turturiello, argentina veterana da indústria de publicidade móvel , junta-se à nossa equipe como Líder de Desenvolvimento de Negócios para a América Latina. Estamos muito entusiasmados por tê-la a bordo para aumentar o foco na região e ajudar mais clientes a adotar a aquisição de usuários móveis em seu mix de publicidade nos países de língua espanhola.

Applift

August 9, 2019

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AppLift Announces DataLift 360
This week in Berlin, AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.

Mobile Marketing Watch

June 17, 2016

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Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years

VentureBeat

Aprill 22, 2016

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The Leadership Game Plan: How Tim Koschella Approaches Leadership

The Huffington Post

February 6, 2016

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AppLift Achieves $100 Million Run Rate in 2015

Mobile Advertising Watch

February 4, 2016

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AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers

Mobile Advertising Watch

January 6, 2016

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The Cat-&-Mouse Game of Mobile Ad Fraud

ExchangeWire

December 11, 2015

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DataLift Study: There Are Massive Global Fraud Risks in Mobile

Mobile Advertising Watch

December 11, 2015

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Everything You Need to Know About the Current State of Mobile Ad Fraud

AdWeek

December 10, 2015

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33% of all programmatic ad impressions on mobile could be fake

VentureBeat

December 10, 2015

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A Third of Mobile Traffic is At Risk of Fraud

Mobile Marketing Magazine

December 11, 2015

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Programmatic Continues Rise from “Garage Hobby” to Display Ad Star

PerformanceIN

December 11, 2015

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New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers

AdTech Daily

December 11, 2015

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AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers

Mobile Marketing Watch

December 11, 2015

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Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies

Mobile Advertising Watch

October 14, 2015

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Rohan Patil: Is your choice of app apt?

The Financial Express

October 13, 2015

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Three Views On Mobile Viewability

Adotas

October 9, 2015

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Why automated media buying is the future of mobile app advertising

The Economic Times

September 29, 2015

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What marketers should know about Facebook’s dislike button

Mobile Marketer

September 21, 2015

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Turn big data into smarter media buys

iMedia Connection

September 10, 2015

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Programmatic Mindset: A Marriage of Art, Science & Algorithms

Mobile Advertising Watch

July 24, 2015

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Can advertisers really expect true transparency in mobile?

The Drum

July 22, 2015

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Media Kit