Take Your Users on a Journey to Become True Customers

Our solutions deliver results at every point of the customer journey. Connect with new users and activate them.

Mobile Journey Advertising

Reach

Inspire

Convert

Engage

Don’t Just Acquire Users — Acquire Customers

Connect with new users, activate them to become customers and re-engage them. Our performance experts help you optimize along the mobile marketing funnel for maximized ROAS – ensuring you only pay for true results.

True Solutions

Customer Acquisition

Our solutions help you cut through the noise and focus on acquiring engaged customers from the start.

  • High scalability
  • Lookalike audience
  • ROI-optimization algorithms
  • Fraud detection and prevention
  • Work on performance-based pricing models to ensure conversion of your users to customers

Re-engagement

Re-engage your customers for maximized ROAS with the help of our retargeting solutions.

  • DCO and other interactive creative types
  • Dynamic audience segmentation
  • Deep linking
  • Pay for true results with CPA-pricing

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Advertiser Portal

  • Leverage the power of machine learning and optimization algorithms on the mobile performance DSP
  • Tap into all relevant mobile supply channels with a ROAS-centric approach to maximize customer value and quality
  • Control, site transparency, and optimization insights
  • Monitor campaign performance through granular reports on LTV and Industry Benchmarks

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Customer Targeting and Segmentation with Performance-based Pricing

  • Build dynamic audience segments to target and inspire your users
  • Benefit from Ad Sequencing to convey the right message to users on their journey through the marketing funnel
  • Retarget your users based on actions they’ve taken in your app
  • CPA pricing models to match customer performance focused campaigns

Access to Global Scale

  • Reach app users around the world across all relevant mobile supply channels through the DSP
  • Applift’s fully automated solution is integrated with more than 35+ SSPs and exchanges, with access to over 1.5bn+ mobile users

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Trusted Experts in Service

  • Our mobile performance experts are here to support, guide and consult you from setup, to optimization and through to reporting. Get in touch with your regional team.
  • Global coverage, work with us regionally and globally
  • 24/7 support and monitoring of your campaigns through our dedicated operations center

Every user has their own journey.
Let’s discover it.

Customer Acquisition

Successful app advertising requires a holistic approach across the marketing funnel. Get engaged users from the start.
  • Generate awareness and connect with the right users. Pay only for true results with performance-based pricing models while acquiring the right customers for your app.
  • Focus on LTV-optimization from the start of your UA efforts to ensure you acquire customers, not users.
  • Generate awareness and connect with the right users. Pay only for true results with performance-based pricing models while acquiring the right customers for your app.
  • Focus on LTV-optimization from the start of your UA efforts to ensure you acquire customers, not users.

Re-engagement

Without an intelligent retargeting strategy, customer acquisition remains incomplete. Engage your users to ensure lifetime value and maximum ROAS.

Re-engagement

Without an intelligent retargeting strategy, customer acquisition remains incomplete. Engage your users to ensure lifetime value and maximum ROAS.
  • Maximize LTV by re-engaging paying users and activating non-paying users. Our robust engagement algorithm lets you generate more revenue out of your existing and churned users.
  • Integrate your product feed to bring back customers to your app. Drive your customers to action with the help of dynamic creatives and convert them with deep linking.
  • Maximize LTV by re-engaging paying users and activating non-paying users. Our robust engagement algorithm lets you generate more revenue out of your existing and churned users.
  • Integrate your product feed to bring back customers to your app. Drive your customers to action with the help of dynamic creatives and convert them with deep linking.