Liveramp
By IQMLiveramp is a data connectivity platform that enables businesses to securely connect and activate their data for various marketing and advertising purposes.
Liveramp is a data connectivity platform that enables businesses to securely connect and activate their data for various marketing and advertising purposes.
App Overview
The Liveramp app in the IQM Marketplace offers businesses seamless access to a vast network of data providers and data exchanges. Liveramp, a leading data connectivity platform, enables businesses to leverage third-party data to enhance audience targeting and advertising capabilities within the DSP platform. With the Liveramp app, businesses can tap into a diverse range of high-quality, anonymized data sets from trusted data providers. These data sets cover various demographics, interests, and behaviors, allowing businesses to enrich their audience profiles and improve targeting precision. By leveraging Liveramp's extensive data partnerships, businesses gain access to a wealth of data that can be used to optimize their advertising campaigns and reach specific target segments effectively. Through the Liveramp app in the IQM Marketplace Marketplace, businesses can easily discover and onboard new data providers, expanding their data sources and enhancing their audience insights. The app provides a centralized hub for accessing and managing data partnerships, simplifying the process of integrating multiple data sources into their advertising campaigns. This streamlined data access empowers businesses to make data-driven decisions, reach the right audiences, and drive better campaign performance within the DSP platform. In summary, the Liveramp app in the IQM Marketplace provides businesses with seamless access to a wide network of data providers and data exchanges. By leveraging Liveramp's data connectivity platform, businesses can tap into diverse third-party data sets, enrich their audience profiles, and improve targeting precision. This enhances the effectiveness of their advertising campaigns within the DSP platform, enabling them to reach the right audiences and achieve better campaign outcomes.
Key Benefits
Unified Data Management
The LiveRamp app on IQM Marketplace enables advertisers to seamlessly integrate and manage their data. By leveraging LiveRamp's data connectivity capabilities, advertisers can consolidate their fragmented data sources into a unified view. This unified data management approach empowers advertisers to gain a holistic understanding of their audience across multiple channels and devices, leading to more accurate and effective audience targeting.
Expanded Audience Reach
With the LiveRamp app, advertisers can tap into an extensive network of data providers and data exchanges. This broad ecosystem allows advertisers to access diverse audience segments and expand their reach to new and valuable audiences. By leveraging LiveRamp's data marketplace, advertisers can unlock valuable data sets that enhance their targeting capabilities, enabling them to connect with their desired audience at scale.
How Liveramp works with IQM?
Find your Audience
By integrating Liveramp with IQM platform you can find and match Audiences for your campaigns. This allows you to precisely target your campaigns. The Liveramp app on the IQM platform then allows you to create Insights for your Audiences to know your target demographic.
Target your Audience
You can Target your Audience with the Liveramp app on the IQM platform. You can then Visualize and Analyse it in a Insights, Audience, Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.
Requirements
IQM Marketplace Account
Resources
App Relevance
Verticals
Integration Details
Features
Affecting IQM apps
Campaigns
Audiences
Contact
Email Address
support@iqm.com
Contact Number
1(212)476-5245
Data Privacy
You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.
Pricing
This integration requires one of the following subscription plan.
Pay as you go
Pay as you go
0
Data & Permissions
Shared data
This shows how the data will flow between your app and IQM Marketplace
| IQM | Data Flow | Liveramp |
|---|---|---|
Campaigns | Liveramp | |
Audiences | Liveramp |
IQM Permissons
This app will require the following permissions on you account
| IQM |
|---|
Create, Edit |
Create, Edit |
