[ebook] Combating Mobile Ad Fraud

Ad fraud is ubiquitous on mobile and continues to attract attention and discussions within the industry. TrafficGuard/Juniper set the total cost of ad fraud at $34 billion in 2019,

Running AdTech analytics workloads at scale on the cloud – Podcast featuring VP of Tech Uzi Blum

Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift's approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex

Strengthening our operations in Spanish-speaking Latin America

Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising

Deterministic vs. Probabilistic Data Tracking: Which is More Effective?

We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a

Attract Betting Customers at the Right Time and Place

With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers

Mobile programmatic masterclass at OMR 2019 – video + slides

OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers

Master Visibility and Organic Installs with Keyword Boost

65% of organic downloads in Apple's App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition

Shifting Gears and Brand Dollars to In-App

Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in

Defining the Next Wave: Mobile Advertising in Southeast Asia

If you have been following the Applift blog, you would have read our series on "Emerging Mobile Markets," where we focused on and traced the growth of app economies

Why the Road to Mobile Engagement Goes Via CPA

For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to

Are You Tracking These KPIs in Your User Acquisition Strategy?

“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting

5G, “Fatter Pipes”, and the Impact on Mobile Advertising

Stop me if you've heard this one before – "I went to MWC and all I got was a fantastic collection of 5G slogans." Applift team is at Mobile

Talking Data, Ad Fraud and Attribution at the Kochava Mobile Summit

Image source: Kochava We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with

Applift Partners with Protected Media to Harness Advanced Cyber Security Tools in the Fight of Ad Fraud

We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This

The Insider’s Guide to Barcelona: Get MWC Ready!

(This post is updated with new recommendations) Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one

Between €5 Bottled Water and 40,000 Steps Lies the Greatest Mobile Show on Earth

It's that time of the year again when tech giants from all over will gather in Barcelona and set the trends for the coming year. Mobile World Congress (MWC)

Effective Ways to Accelerate Growth by Improving the In-App Experience

It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which

What I Learned from 2019’s First Mobile Game Conference

I spent the last couple of days in London at PG Connects, situated at a nice location in Barbican, with some good catering 😉 I had the opportunity to